Human connection is the ultimate competitive advantage
Kisha Reader-Bain
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The Pitcher Awards 2026 unveils dynamic jury
14 Apr 2026




![With reports that Formula One race organisers are considering scrapping or relocating several Middle Eastern races this year due to heightened security concerns, the events industry is once again confronting the reality of operating in an unpredictable world (Image source: @ Scuderia Ferrari Club https://sfcriga.com/ Scuderia Ferrari Club]])](https://biz-file.com/c/2603/806699-700x364.jpg?1)
![The damage to Tesla’s brand value by Elon Musk's actions exceeded Brand Finance’s initial predictions (Image source: @ Equilar https://www.equilar.com/ Equilar]])](https://biz-file.com/c/2603/806661-700x364.png?2)

CMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 20 Mar 2026































