Late last year, Y&R South Africa made two senior appointments including Sampa Diseko, as strategy director, and Christo Nel as associate executive creative director on the Pick n Pay account.
Sampa Diseko , who will be based at the Johannesburg agency, understands the importance of relevant and impactful marketing for both business and brands that need to thrive in a changing market place. She studied an MBA at the Gordon Institute Of Business (GIBS). She then moved into consulting in business development for companies wishing to expand into the African continent. She's an experienced marketing and brand manager having worked on client side for over eight years in a wide variety of areas from research, product development, strategy to brand and project management.
In in the Cape Town agency, the seasoned Christo Nel joined Team Pick n Pay's creative leadership as the associate executive creative director (ECD). He boasts 25 years experience in advertising as a copywriter, creative director, and executive creative director. This includes working strategically and creatively, among others, on the Shoprite account for five years and as a result, Christo is well versed in retail. He has partnered with the renowned Kassie Naidoo, who has been with the agency since 2012 as ECD on Pick n Pay.
