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Show profile Hide profileSenior marketing and brand strategist with 10+ years of experience across influencer, social, content and integrated campaign leadership. Proven track record of building and scaling marketing functions, leading teams and creator networks, and translating business objectives into insight-led campaigns for global and local brands. Currently leads influencer and creator strategy across CSA, managing 60+ creators monthly with an internal team of five, and partnering across South African and regional markets. Experienced in turning audience insight and performance data into strategic decisions, while building scalable systems that improve operational efficiency and campaign impact.
Senior marketing and brand strategist with 10+ years of experience across influencer, social, content and integrated campaign leadership. Proven track record of building and scaling marketing functions, leading teams and creator networks, and translating business objectives into insight-led campaigns for global and local brands. Currently leads influencer and creator strategy across CSA, managing 60+ creators monthly with an internal team of five, and partnering across South African and regional markets. Experienced in turning audience insight and performance data into strategic decisions, while building scalable systems that improve operational efficiency and campaign impact.
