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Title: Revenue Optimization Consultant Sales and Marketing- Digital Channels
Duration April 2014 to Current

Responsibilities

- Performing Customer Analysis, Forecasting and Predictive Modelling which focus on the function of prospect targeting and acquisitions within the digital channels product life cycle
- Devise and implement a range of champion / challenger campaigns to continually enhance and improve revenue and reach the optimum set of tactics to attract the right quality client with the right offering

Accountability:
? Development, analysis and acquisition Weighting Evaluate the performance of customer and product using statistical data analysis techniques
? Analyse outcome data to gain insight and understand the commercial impacts of the analysis and recommend Marketing and Sales Campaigns
? Devise new improved plans to optimise long term customer value by analysing historical performance of behaviour and identify gaps for potential revenue generation and cross sell ability
? Review areas of potential concerns and develop remedial action plans to address the issues
? Identify and present new policy proposals and drive the on-going enhancements to processes and procedures within the business units that will improve effectiveness and efficiency
? Plan, co-ordinate and prioritize campaigns / initiatives within the Mobile, Messaging, Online and Self Service Channels and ensure regular interaction with Product Managers and stakeholders to ensure the success of the initiatives

Stakeholder Management:
? Persuade relevant parties such as the Digital Channel Executive Committee, Product Owners, Digital Go To Market Units and Business Units to allocate sufficient resources for speedy implementation of campaigns and initiatives
? Ensure on-going communications with the members of the respective area's to ensure the speedy adoption of development, and revisions and campaigns through the provision of meetings and brain storming sessions
? Communicate analytical results to both technical and non-technical audiences
? Use the results of the analysis to influence the strategy and revenue of the business
? Support scope market research requirements with the objective to identify marketing opportunities and constraints, influence product development and customer value proposition

Campaigns, Enhancements and Revenue Drive:
? By using the results of the analysis, design, and develop and implement revenue optimization campaigns in conjunction with the product owners and Digital Go-To Market team
? Ensure all campaigns are aligned to revenue targets as stipulated by the Division Strategy and aim to meet the Short Term Plan for the business
? Align output and analysis in conjunction with the Product Managers with the long term product enhancement and development
? Manage contribution of campaign and analysis thereof toward income statement through analysis of sales / registration numbers as reported by the Management Information Consultants