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Throughout my career in research I have managed various accounts within all major industries and have experience across all areas of research. In November 2015 I was elected to the board of directors of the Brand Council of South Africa.

Skills:
• Customer relationship management
• Data analytics & insights
• Excel (advanced), Word & PowerPoint
• Marketing & Public Relations
• New business development
• New product development
• Sales & general management

Research expertise:
• Advertising effectiveness
• Consumer research (Qual & Quant/Traditional & Digital)
• Market quantifications
• Mystery shopping
• Price & promotion
• Retail market measurement
• Shelf health (Primary & Secondary)

Industries of expertise include (B2B & B2C):
• Advertising & Media
• Financial Services
• FMCG
• Foodservices
• Liquor
• Vehicle
• Packaging
• Retail
• Telecommunications