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With an MBA from Wits Business School and more than 20 years of marketing experience in FMCG, Telecommunications, Pharmaceuticals, Cosmetics and Retail across Southern Africa, Central East Africa, West Africa and Europe, I offer a diversity of experience gained from multiple industries in organisations such as Famous Brands, Microsoft, Mondelez, National Brands, Revlon, Tiger Brands, Avon Cosmetics and Aspen Pharmacare.

I founded Affinity Collective in 2012, which has evolved to offer end-to-end digital services, social media etiquette and digital risk management courses, marketing 101 courses, and marketing consulting.

At heart, I am an analytical geek whose passion is to translate insights and analytics into commercial plans. I believe every strategy starts and ends with operational excellence, which is realised through a shared vision, clear measurables, assigning accountability, and continuous assessment to learn and adjust.