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For the past 12 years I've performed a role in uplifting and growing a brand from number 28, to one of the top 4 automotive brands in South Africa. Working on global sponsorship properties such as the FIFA World Cup 2010 & 2014 campaign, sports sponsorships, national launches, retail expansion programs and major corporate identity roll-outs to drive change in the perception of brands into serious contenders in the industry.
With exposure to both Marketing, Sales and Operations activities I have high level strategy and leadership abilities combined with practical experience; covering product launches (i20, ix35, Grand i10, Elantra and more), advertising campaigns, promotional activities, sports activations and sponsorships. These are just some of the activities that have afforded me the opportunity to gain a broad understanding of what is required to drive a leading brand to success from a Marketing, Sales and Operational perspective.
One of my greatest attributes include public speaking, motivation and mobilisation of people which I have done on numerous occasions at group-wide conferences, events and launches, as well as internationally; as a member of the Africa Middle East Dealer Strategy committee. In South Africa I have been selected as the youngest member of our local EXCO committee and the only non-Director to have a seat in such a forum.
