Show profile Hide profile

Regional Retail & Commercial Manager
The Tanzanite Experience
Developed sales, service and customer-experience frameworks tailored to international leisure travellers, high-net-worth guests and luxury safari clientele. January 2025 to Present
 Directed commercial performance across 32 luxury hospitality and travel retail locations, delivering 19.2% YTD revenue growth through KPI governance, sales conversion, pricing discipline, clienteling and location accountability.
 Managed strategic commercial relationships with hotels, safari lodges, resorts, airport operators and tourism partners, aligning retail performance with guest experience and hospitality standards.
 Built a 365-day integrated marketing and CRM framework, improving commercial visibility and customer engagement across retail and digital channels.
 Elevated luxury retail execution across the network by strengthening sales behaviour, visual merchandising, service standards and store accountability, creating a more consistent premium customer experience.

Regional Commercial Director, Sub-Saharan Africa
Levi Strauss and Co. (Fixed-Term Transformation Mandate)
Johannesburg: Led a defined commercial transformation mandate across the Sub-Saharan African distributor and strategic partner network, focused on revenue acceleration, route to market effectiveness and partner capability.

April 2023 - October 2024
 Delivered 339% regional revenue growth within one fiscal year by redesigning the Sub-Saharan African distributor model and strengthening pricing discipline, partner incentives, market accountability and commercial cadence.
 Rebuilt the regional B2B commercial engine across route to market strategy, demand planning, market prioritisation and distributor governance, creating a scalable platform for sustainable growth across emerging African markets.
 Established the region’s first Partner Commercial Academy, shifting distributor engagement from transactional purchasing to capability led sell through, stronger brand execution and improved partner retention.

Regional Director, Sub-Saharan Africa
Swarovski
Johannesburg — Multi-country franchise and retail ecosystem, 120-person organisation, aligned to global EMEA strategy May 2020 – March 2023
 Positioned Swarovski Sub-Saharan Africa as a benchmark EMEA market by elevating brand governance, visual merchandising compliance, KPI architecture, store standards and franchise execution across South Africa and wider African markets.
 Strengthened regional revenue performance through franchise optimisation, high-potential site identification, landlord negotiation, partner governance, sell-through discipline and improved inventory productivity.
▪ Built a scalable regional leadership and operating platform by aligning merchandising, marketing, supply chain, finance and retail operations with EMEA strategy, strengthening commercial discipline and executive stakeholder confidence.

Regional Sales Director, Sub-Saharan Africa
POLO South Africa — LA Group
Johannesburg — Multi-brand portfolio across footwear, apparel and lifestyle, 50-person regional operation February 2018 to January 2020
▪ Strategized and led Sub-Saharan Africa market expansion across a multi-brand consumer portfolio, aligning sales leadership, franchise governance, distributor management and go-to-market execution across emerging African markets.
▪ Strengthened cross-border commercial reliability by governing freight, customs compliance, inventory flow and stock availability, improving market readiness and service consistency across regional partners.
▪ Created a unified commercial intelligence framework across sales performance, retail analytics, brand reporting and partner dashboards, improving leadership visibility, market prioritisation and regional growth decisions.