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Mark Russell
Marketing Director at Sportswise Holdings (Pty) Ltd.
Show profile Hide profileWork Experience
2011-Current - Sportswise (Pty.) Ltd - Cape Town
- Position Held - Director of Marketing and Branding
I joined Sportswise in June 2011 that at the time was known as Rent-A-Coach. The business owners wanted to re-brand the entire business and as a result Sportswise (Pty) Ltd was born. I am solely responsible for the logo and all branding development including website development, marketing, policy direction and the overall look and feel of the business. This is now the number one sports coaching brand on the West Coast of Cape Town. As a Director my current responsibilities include coach development, production coordinator, brand development, marketing, business developer and overall marketing policy direction.
I am responsible for developing and executing corporate and business partner accounts whilst establishing long-term relationships with key clients and sponsors. Added to this I oversee the production and placement of all media and advertising and the execution of promotions, special events, community service programs and hospitality functions whilst responding to various client requests. I constantly look for opportunities to over deliver in a meaningful way on client expectations whilst maintaining day-to-day communication with clients and business partners to deliver exceptional customer service with the intention of building long term relationships.
2002-2010 - Studio-One- Cape Town
- Position Held - Marketing and Production Manager
Studio-One located in Bree Street in the centre of Cape Town's thriving CBD became known as the place to be with anything to do with film and stills' productions and events' management. As the Manager my responsibilities included production coordinator, brand development, marketing, business developer and overall policy direction. Later I became a partner and my partner and I sold the business in 2010. During my time at Studio-One I spent time at Brainstorm Advertising during the winters studying marketing and branding.
I was responsible for developing and executing corporate partner accounts and activation strategies whilst establishing long-term relationships with corporate, production and key media accounts. Added to this I oversaw production and placement of television, radio, print and signage advertising, creation and the execution of promotions, special events, community service programs and hospitality functions whilst responding to various client requests and looking for opportunities to over deliver in a meaningful way on sponsor expectations. I maintained day-to-day communication with sponsors and strove to deliver exceptional customer service with the intent of building long term relationships. I was also responsible for developing and presenting annual reports to clients whilst over seeing budgets for assigned accounts.
1997-2001 - Party Magic - East London
- Position Held - Manager
As the manager of this business my responsibilities included managing the business, banking, purchases, client liaison, event management and brand direction. This business was sold for a healthy profit in 2002 after I relocated to Cape Town to pursue my love of branding and business development.
Work Experience
2011-Current - Sportswise (Pty.) Ltd - Cape Town
- Position Held - Director of Marketing and Branding
I joined Sportswise in June 2011 that at the time was known as Rent-A-Coach. The business owners wanted to re-brand the entire business and as a result Sportswise (Pty) Ltd was born. I am solely responsible for the logo and all branding development including website development, marketing, policy direction and the overall look and feel of the business. This is now the number one sports coaching brand on the West Coast of Cape Town. As a Director my current responsibilities include coach development, production coordinator, brand development, marketing, business developer and overall marketing policy direction.
I am responsible for developing and executing corporate and business partner accounts whilst establishing long-term relationships with key clients and sponsors. Added to this I oversee the production and placement of all media and advertising and the execution of promotions, special events, community service programs and hospitality functions whilst responding to various client requests. I constantly look for opportunities to over deliver in a meaningful way on client expectations whilst maintaining day-to-day communication with clients and business partners to deliver exceptional customer service with the intention of building long term relationships.
2002-2010 - Studio-One- Cape Town
- Position Held - Marketing and Production Manager
Studio-One located in Bree Street in the centre of Cape Town's thriving CBD became known as the place to be with anything to do with film and stills' productions and events' management. As the Manager my responsibilities included production coordinator, brand development, marketing, business developer and overall policy direction. Later I became a partner and my partner and I sold the business in 2010. During my time at Studio-One I spent time at Brainstorm Advertising during the winters studying marketing and branding.
I was responsible for developing and executing corporate partner accounts and activation strategies whilst establishing long-term relationships with corporate, production and key media accounts. Added to this I oversaw production and placement of television, radio, print and signage advertising, creation and the execution of promotions, special events, community service programs and hospitality functions whilst responding to various client requests and looking for opportunities to over deliver in a meaningful way on sponsor expectations. I maintained day-to-day communication with sponsors and strove to deliver exceptional customer service with the intent of building long term relationships. I was also responsible for developing and presenting annual reports to clients whilst over seeing budgets for assigned accounts.
1997-2001 - Party Magic - East London
- Position Held - Manager
As the manager of this business my responsibilities included managing the business, banking, purchases, client liaison, event management and brand direction. This business was sold for a healthy profit in 2002 after I relocated to Cape Town to pursue my love of branding and business development.
