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I am a commercial marketing and growth executive with more than 25 years of experience helping businesses accelerate revenue, strengthen brands, and unlock new market opportunities across Africa, the Middle East, Europe and the United States.

Throughout my career, I've led the intersection of commercial strategy, marketing, digital transformation, sales enablement and customer growth across industries including retail, luxury fashion, FMCG, telecommunications, media and consumer goods. My focus has always been simple: build commercially sustainable brands that deliver measurable business outcomes.

I have successfully led large-scale marketing transformations, launched and scaled e-commerce businesses, developed omnichannel growth strategies, managed commercial budgets exceeding R380 million, and built high-performing teams across marketing, CRM, digital, retail, communications, trade marketing and business development. My experience spans both B2B and B2C environments, partnering with executive leadership, retailers, distributors, agencies and global brands to drive market expansion and profitable growth.

Most recently, I have led commercial marketing functions for Clear World Suppliers and Calvin Klein South Africa & Tommy Hilfiger South Africa, driving brand growth, digital transformation, customer engagement and commercial performance. Previous leadership roles include The Cross Trainer Group, Edgars, JCDecaux Africa, Mall Space Management, Louis Vuitton USA, Cell C and British American Tobacco.

I believe the strongest marketing organisations are commercially accountable. Great marketing should create demand, improve customer experience, enable sales, strengthen competitive positioning and ultimately grow revenue.

My expertise includes:
• Commercial Marketing Strategy
• Business Growth & Revenue Optimisation
• Brand & Portfolio Management
• Omnichannel & Digital Transformation
• E-commerce & Performance Marketing
• Customer Experience, CRM & Loyalty
• Trade Marketing & Sales Enablement
• Market Intelligence & Consumer Insights
• Executive Leadership & Team Development
• Strategic Partnerships & Business Development

I have been privileged to receive international recognition through Cannes Lions, Loerie Awards, Bookmark Awards and Global Retail Excellence Awards, and remain passionate about helping businesses transform ambitious growth strategies into measurable commercial success.