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Develops a framework for Integrated Marketing 360 marketing plan to support Mafcomms brand & communications strategy, leads & drives overall Mafcomms annual & long term marketing strategy, develops a sales & sponsorship strategy, innovative business development ideas for overall company revenue streams, new business development, searching for new clients through analysis and ensuring increase of market share, setting a portfolio of clients and targets for the sales team...
A seasoned sales, sponsorship & marketing professional with a wealth of experience from having worked with both the private and the public sector in the communications field. Have been active in the marketplace for the past 15 years. A multi-disciplinary business offering, providing specialist advice & project support on the following disciplines:
• Media buying and placement
• Advertising and sponsorship
• PR and events management
• Has a unique eye for brand activation opportunities.
Whilst in the employ of media owners, has worked with government departments, state owned enterprises (including GCIS, Eskom, Ethekwini metro, Mpumalanga government) and private sector clients that include such well-known names as SAB Miller, Media Shop, National Brands, Red Cherry, Unilever, Jo'burg City Parks. Assignments have ranged from high level strategic consulting support, through to market research, product launches, corporate repositioning, brand building, marketing and sponsorship.
Have extensive experience in media sales, sponsorship and marketing management gained from working for such organizations as Mafcomms, SABC, SAIL, Jonnnic and eTV, with extensive knowledge gained from travels both in South Africa and abroad. Main strengths lie in the development of research analysis, presentation skills, sales, sponsorship, marketing, communication, business development, client retention strategy and innovative brand activation solutions.
