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I am a seasoned marketing professional with a wealth of experience in Strategic marketing, Research and Digital (15yrs+) across a range of industries. Proficient in B2B2C markets 360° fully Integrated Product and Services marketing, Profit and Loss accountability, People management and stakeholder relationship management at Exco level.
I have worked in Corporate (Financial Services) - and for the last 7 years, the Consulting and Creative Agency industries - working on Strategy, Brand Comms and Digital projects across the B2B and B2C markets.
Driven by data, I am passionate about digital and technology and focused on performance and efficiency.
With both ad agency and corporate marketing experience, I have managed, influenced and motivated teams, including direct reports, internal stakeholders of all levels and supporting agency and partner teams across disciplines, in the successful creation and delivery of high profile, high value marketing programs.
My professional approach, from applying innovative creative thinking, to developing methodologies, processes and strategic frameworks, has resulted in the successful deployment of disruptive Brand comms and Go-to-Market Strategies for the different businesses and industries I have worked in.
