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Achieving the best possible Customer Experience, customer satisfaction, loyalty and advocacy means that you have to deliver value at every single customer touch point, every time. That doesn't just happen - as you probably already know. It takes thorough evaluation, measurement, development and consistent implementation.

Check out our website - http://www.cemc.co.za/

AFTER COMPLETING THIS COURSE, YOU WILL KNOW:
- The basic principles of Customer Experience Management (CEM)
- The practical implementation of Customer Experience principles
- How to evaluate, interpret and measure the Customer Experience
- How to develop and implement CEM programmes relevant to your
specific industry
- The intricacies of Customer Experience Management
- How customers process information and the role it plays in customers' buy-in
decisions
- How to increase customer retention, growth, brand loyalty, advocacy and
profitability
- How to implement relevant customer experience interventions (e.g. Value
Discipline Triangle and Moment Mapping)
- How to transform CEM results from data to actionable business information
- How to use internal stakeholder feedback (VoC) to constantly improve the
Customer Experience, and
- How to develop a business case for CEM within the organisation.

Registration now! http://www.cemc.co.za/

WHO SHOULD ENROLL?
- Managers and/or specialists in Sales, Customer Complaints, VoC, Customer
Insights, Market Intelligence, Customer Experience, and Customer Strategy
- Graduate and Post-Graduate students in Marketing, Public Relations, Industrial
Psychology, etc.
- Individuals looking for continued learning and self-improvement opportunities.

REQUIREMENTS
Grade 12 / Matric

Interested? Visit our website - http://www.cemc.co.za/

ASSESSMENT AND ACCREDITATION
- To obtain a certificate issued by the University of Pretoria, candidates must
successfully complete a related assignment.
- Short courses and certificate programmes presented by the University of Pretoria
through CE at UP are not unit standard based and not credit bearing on the
National Qualifications Framework.

The Customer Experience Management course was first presented in 2011 by Consulta in association with Continuing Education at the University of Pretoria.

Read more about the course on our website - http://www.cemc.co.za/

2015 Course dates:

- 10 - 13 March 2015
- 9 - 12 June 2015
- 15 - 18 September 2015

Courses are presented 8am - 4pm.

Please note that right of acceptance is reserved.