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Strategic Growth, Commercial and Customer Experience Leader with over 13 years of experience driving revenue growth, customer value management (CVM), customer experience (CX), digital transformation and commercial performance across financial services and retail. Proven track record of leading enterprise-wide growth initiatives, delivering a 35% improvement in campaign ROI and increasing active customer engagement by 50% through data-driven customer lifecycle strategies. Experienced in leading cross-functional teams, strategic partnerships, agency management and executive stakeholder engagement to deliver sustainable business growth. Passionate about building scalable customer-centric solutions that align commercial strategy with measurable business performance. Alongside my corporate leadership experience, I provide strategic consulting in Growth Strategy, Customer Experience (CX), Customer Value Management (CVM) and Commercial Strategy. Currently completing a BCom in Marketing Management, with future studies planned in Honours and an MBA.