In fact, in April 2024, the Chery Group registered its highest-ever sales figures in South Africa with 2,009 registrations. This placed it sixth on the overall manufacturer standings for the month and fourth in the passenger-vehicle segment.
Part of the brand’s success has come from offering products at affordable prices.
The other is an ever-expanding portfolio. The initial Chery offerings (Tiggo 4, 7 and 8) have been bolstered by two sub-brands that have been introduced into the local space.
O&J (Omoda and Jaecoo) are partitioned in the Chery family but also offer SUV and crossover products.
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