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AccessKenya realigns marketing strategy to target youth
[Carole Kimutai: @CaroleKimutai] AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year. 15 Nov 2011 10:50
Z-Card launches in Kenya
After entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd, Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-Card Kenya as its PocketMedia hub for East Africa on Tuesday 11 October 2011. 13 Oct 2011 10:19


London based PR agency to market Kenyan tea
[Carole Kimutai] In a strategic bid to further enhance awareness on the distinct Kenyan tea attributes in the international markets, the Tea Board of Kenya (TBK) has retained Phipps PR, a food and drinks public relations agency to handle its publicity brief in the United Kingdom. 10 Aug 2011 12:08
2011 Maputo International Ad Festival set for May
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22
Global mobile user survey released
[Dr KF Lai] SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs. 16 Feb 2011 08:31


Mike Walsh in Kenya for mentorship programme
[Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. 22 Sep 2008 11:51

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