Thebe Pharmaceuticals hires Paula Wilson Media Consulting for PR push

Paula Wilson Media Consulting (PWMC) has been appointed to handle media relations and publicity for Thebe Pharmaceuticals, a division of the Thebe Investment Corporation.

PWMC will initially work with Thebe on a burst of consumer and trade PR activity aimed at building awareness of Reuteri – the Lactobacillus reuteri probiotic recently launched onto the local market in a unique paediatric drinking straw. This work will continue into 2004 and includes the launch of SoyYam, a soy and yam based natural alternative menopause treatment and Rhinolast with Azalastine – a non steroid used to treat moderate allergic rhinitis.