Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Ogilvy has just been awarded the entire portfolio of AVI Retail Snacking Brands (previously National Brands Biscuits and Snacks) - which includes Bakers (Tennis, Eat Sum Mor, Romany Creams, Blue Label Marie and Jambos), Pyotts (Provita, Salticrax, VitaSnack); and Willards (Crinkle Cut, Original Cut, Cheese Curls, Flings and Cheasnaks).
The news came within two days of the announcement of another account win – Softline Pastel, incorporating Pastel Accounting and Pastel Payroll.