Gaviscon in Fine hands

Reckitt Benckiser has appointed specialist healthcare agency Fine Healthcare Strategic Marketing Services (Fine Healthcare) to manage all communication relating to healthcare professionals on behalf of the company's reflux suppressant, Gaviscon.

Fine Healthcare is delighted to add another Reckitt Benckiser brand to its existing client portfolio. The agency is currently responsible for a number of other Reckitt Benckiser brands, namely, Nurofen, Cream E45 and Transact.