Selati Sugar, a Quality Sugar brand, has opted for both exterior bus and interior taxi advertising to boost brand awareness.
The Full back and Mega exterior buses will be used for high profile branding opportunities in the Gauteng area creating 300 million impacts per month, while the interior taxi advertising is specifically targeting commuters in the Vereeniging area. The taxi campaign, which will appear in over 1200 taxis, will act as a constant reminder for commuters to purchase Selati sugar. By using ComutaNet literally as a vehicle to deliver the message, Selati's 12-month campaign is sure to capture passengers, commuters and pedestrians alike, delivering in excess of 38 million impacts per month.
"Selati is a classic example of an FMCG product that uses ComutaNet's highly visual media as a tool to communicate its brand message. The exterior branded buses in particular travel through areas in which Selati is most prominent and therefore ensures even higher awareness," says Brian Lindquist, Sales Director for ComutaNet.
