Castrol has awarded their Below-the-line account to Cando Advertising. The appointment comes at an exciting time with Castrol being an official 2010 and 2014 soccer World Cup sponsor. Cando has been tasked with taking BTL communications to a new level across retail, franchise and wholesale channels. Sean Tindale, Managing Director of Cando is confident that a combination of consumer insights, the application of their Essence methodology and a fantastically creative team positions the agency well for some dynamic roll outs over the next eight months.
