The advert followed six days of intense media focus on the delay in the licensing of Zain's money transfer service that is set to compete with Safaricom's M-Pesa. M-Pesa recently hit five million users and transaction volumes reached Kshs14 billion a day.
The media focus was provoked by Zain Kenya CEO Rene Menza's comment in a press event a week ago that CBK was frustrating the mobile service operator's efforts to launch the service. It did not help matters when the Treasury placed an advert in Sunday newspapers endorsing M-Pesa, only two days after Menza had complained of his companies frustrations.
