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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

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Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

CrowdStrike Falcon glitch disrupts global services across sectors

CrowdStrike Falcon glitch disrupts global services across sectors

Lindsey Schutters 19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill

UK passes Digital Markets, Competition and Consumers Bill

3 Jun 2024

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category

SA's Food For Mzansi Group wins Wan-Ifra 2024 Digital Media Awards Podcast category

28 May 2024

The Stream of Consciousness

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

Full D&AD shortlist revealed

21 May 2024

The 62nd annual D&AD Awards’ first shortlist has been announced

D&AD Awards announce first shortlist

21 May 2024

Source: © Witness Media Lab Many people have been targeted by deep fakes

WPP CEO Mark Read targeted by deep fake AI scam

15 May 2024

Damage is suspected to have occurred in the Red Sea

Seacom subsea cable outage disrupts service in east and southern Africa

26 Feb 2024

Source: © Multichoice DStv, the satellite service of MultiChoice, has experienced its first downturn in its most dynamic market, South Africa

Subscriber downturn leads to questions on MultiChoice's sustained success

18 Jan 2024

Source:

Kenya judge finds Meta is not in contempt of court

7 Dec 2023

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

DY/DX 27 Nov 2023

Caché McClay has filled the coveted position. Source: USA Today.

Caché McClay is the official Beyoncé reporter for Gannet

Karabo Ledwaba 16 Nov 2023

File photo: Meta and Facebook logos are seen in this illustration taken 15 February 2022. Reuters/Dado Ruvic/Illustration/File Photo

Kenyan court orders mediation in Meta labour dispute

George Obulutsa 23 Aug 2023

Source:

Digital advertising group Aleph launches payment unit

18 Aug 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

Source:

Epica Awards introduces AI juror to enhance judging

23 Jun 2023

Image supplied. Ogilvy Africa has been shortlisted in the New York Festivals (NYF) 2023 Health Awards.

Ogilvy Africa's Lesso Lessons shortlisted in NYF 2023 Health Awards

17 Apr 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Blood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

Mattel launches NFT marketplace

Mattel launches NFT marketplace

22 Nov 2022

How businesses can use PR (Public Relations) as part of their cyber security management

How businesses can use PR (Public Relations) as part of their cyber security management

Lerato Mpholo, Opinion & Public BCW 22 Aug 2022

Source: © gilc

Meta has 7 days to comply with Kenya's cohesion watchdog

1 Aug 2022

Source: © Africa Feeds A Kenyan trading center in Nairobi

New partnership to provide smart data-driven marketing for Africa

27 Jul 2022

#AfricaMonth: Building the next generation of African media brands

#AfricaMonth: Building the next generation of African media brands

Evan-Lee Courie 16 May 2022

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Kantar 3 May 2022

Let's do Biz