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The Lead Creative

The Lead Creative: "More creative freedom, less money"

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Identity and heritage drive A-beauty’s $44bn rise in MEA region

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

The limited edition ice-cream launched in the UK.

Minecraft-themed ice cream by Wall’s hits UK supermarkets

1 Aug 2025

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Source: Supplied

Senegal's Kwely launches made-in-Africa wholesale marketplace

19 Dec 2022

Luisa Ortega named new president of Cola-Cola's Africa business

Luisa Ortega named new president of Cola-Cola's Africa business

14 Dec 2022

Grocery delivery service Yassir Express launches in Gauteng

Grocery delivery service Yassir Express launches in Gauteng

13 Dec 2022

Image source: Allan Swart –

Deadline to register IP rights with Kenyan authorities looms

Bernadette Versfeld 8 Dec 2022

Source: Supplied

How tech can serve retailers facing pressure to innovate

Marlene Naidoo 7 Dec 2022

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Carl W Jones 6 Dec 2022

Pre-loved fashion platform Yaga raises €2.2m to fuel growth

Pre-loved fashion platform Yaga raises €2.2m to fuel growth

1 Dec 2022

Source:

5 retail predictions ahead of the holiday season

29 Nov 2022

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Source: Massmart

Walmart's R6.4bn buyout of Massmart a done deal

23 Nov 2022

Shoprite to shut operations in Democratic Republic of Congo

Shoprite to shut operations in Democratic Republic of Congo

Stanis Bujakera 23 Nov 2022

Mattel launches NFT marketplace

Mattel launches NFT marketplace

22 Nov 2022

Source:

Ye and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra 10 Nov 2022

Source:

Levi's appoints Michelle Gass as president and CEO-in-waiting

10 Nov 2022

Source: Puma

Puma boss Bjørn Gulden named new Adidas CEO

9 Nov 2022

PMI event sponsorship "tantamount to tobacco advertising" - civil society orgs

PMI event sponsorship "tantamount to tobacco advertising" - civil society orgs

7 Nov 2022

Source: ©marushy -

Trends paving the way for the future of retail in Africa

Lauren Hartzenberg 4 Nov 2022

Source:

Major brands failing to meet plastic sustainability goals

3 Nov 2022

PepsiCo to invest $40m to expand business in Ethiopia

PepsiCo to invest $40m to expand business in Ethiopia

1 Nov 2022

Source: feathercollector -

Cadbury-maker Mondelez pumps another $600m into cocoa sustainability programme

1 Nov 2022

Source: Supplied

Buy now pay later spend to soar, fuelled by macro-economic pressures

26 Oct 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Cotton exporter Benin developing home-grown textile industry

Cotton exporter Benin developing home-grown textile industry

Alison Williams 24 Oct 2022

Source: Supplied

H&M Foundation on the lookout for sustainable fashion innovators

24 Oct 2022

Walmart doubles down on Africa despite a decade of frustration

Walmart doubles down on Africa despite a decade of frustration

Nqobile Dludla 21 Oct 2022

Nestlé names Nicole Roos first female MD for East and Southern Africa

Nestlé names Nicole Roos first female MD for East and Southern Africa

19 Oct 2022

Diageo seeks to raise its stake in Kenyan brewer EABL, to keep listing

Diageo seeks to raise its stake in Kenyan brewer EABL, to keep listing

Duncan Miriri 17 Oct 2022

Source: ©Grosescu Alberto -

Africa's luxury resale shoppers flock to Louis Vuitton

13 Oct 2022

Fast fashion giant Shein commits to cutting emissions

Fast fashion giant Shein commits to cutting emissions

13 Oct 2022

Source: ©Diana Kadreva -

Cost of e-commerce fraud to exceed $48bn in 2023 - BNPL poses major risk

12 Oct 2022

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