A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organisation today, 84% indicate that it will be more important three years from now. 4 Jul 2008
Two Birmingham, UK, businessmen are taking on the might of the iPod with a new audio and video player they hope will take the world by storm. 4 Jul 2008
If you haven't booked your place for the Oyster & Wine Mardi Gras taking place next week at the 25th Pick n Pay Knysna Oyster Festival, then prepare yourself for disappointment: tickets are sold out. This, however, is great news for the charities sponsored by the initiative, as the fundraising target has been raised to R90,000. 3 Jul 2008
Twenty-four retailers operating at Gateway Theatre of Shopping in Umhlanga have been nominated for national awards in the new annual Retail Revolution competition, it was announced at the official ceremony held at the shopping centre yesterday, 2 July 2008. The competition covers some 2,000 shops in major retail complexes managed by Old Mutual Investment Group Property Investments. 3 Jul 2008
South Africa will once again turn its attention to the selection of businesswomen who have been recognised by their peers as deserving recipients of the Nedbank-sponsored 2008 Businesswoman of the Year Award (BWOYA) in the corporate and entrepreneurial categories. 3 Jul 2008
NEWSWATCH: Major supermarket and retail chains in the Western Cape have said there's been an increase in shoplifting, IOL reports. The focus of these thefts, however, has shifted from luxury goods, such as clothing, jewellery and electronics, to everyday necessities like food and domestic appliances. 3 Jul 2008
While food prices have been stable or have fallen in relation to our incomes for much of the past thirty years, the past two years have indicated clearly that the era of cheap food is over. Rising food prices place a severe burden on the poor and government must intervene to support the needy in facing higher food prices. However, higher food prices also provide an opportunity to profit from producing more food for our people. 3 Jul 2008
House of Coffees is embarking on a new communications campaign aimed at educating coffee drinkers on the real coffee experience through two new TV commercials and a website. 3 Jul 2008
A number of Black business organisations including the National African Federated Chambers of Commerce (NAFCOC), Black Management Forum (BMF) and Black Lawyers Association (BLA) have reacted with anger to a recent High Court judgement that found that Chinese South Africans now qualify as BBBEE and EAA beneficiaries. 3 Jul 2008
There are several myths floating around about master data management. One myth involves the belief that the definition of MDM is that it is a way to manage enterprise data about a company's customers, products and other information assets. This definition is - at best - imprecise, says DataFlux CEO Tony Fisher. 3 Jul 2008
Grow responsibly - especially in emerging markets such as Brazil; operate a conscientious supply chain; preserve a strong culture; and don't be afraid to walk away from a deal that isn't right. These are some of the most notable corporate ethical lessons HP's Jack Novia has learned. 3 Jul 2008
The use of global delivery models is now common practice within the business process outsourcing (BPO) market and Latin America is becoming an increasingly popular destination for IT services and BPO vendors who are looking to provide low-cost services to clients. 3 Jul 2008
Respected winemaker and current Chairman of the Cape Winemakers Guild, Philip Costandius, is branching out with the launch his own winemaking venture, Solo Individual Wines (Pty) Ltd. 2 Jul 2008
Global denim brand Levi Strauss' South African division has thrown down the gauntlet to the counterfeit syndicates that are importing, producing and selling fake merchandise in the country and thereby crippling the local retail industry. 2 Jul 2008
Keeping in constant touch with advertising and marketing developments is a necessity within the global retail and general marketing industry. With this in mind, I attended the annual Food Marketing Institute's FMI Show, which was held at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA at the beginning of May 2008. Whilst in Vegas, I decided to visit some of the supermarket brands operating in and around this city. 2 Jul 2008
Sony announced a crop of new features and functionalities for the PlayStation 3 on Monday. 2 Jul 2008
With the advent of new personalisation technologies and the integration of user-generated content, social networking, RSS (really simple syndication) feeds, multichannel interaction and Ajax-based user interfaces, online retailers are rushing to upgrade their e-commerce sites to provide better user experiences and increase customer acquisition, retention and loyalty. These upgrade projects can be large and often involve deploying a new e-commerce platform. 2 Jul 2008
Aspen Pharmacare's recent deal with Glaxo is the latest feather in the cap of Aspen CEO Stephen Saad, master innovator and influencer. 2 Jul 2008
Survey finds 9 in 10 Americans say the US is too dependent on foreign oil and many predict SUVs will travel by the wayside, according to American Pulse. 2 Jul 2008
On show at the National Arts Festival in Grahamstown this year, and sponsored by Five Roses, the play 'Between Cup and Lip' highlights the connection that can be made between two people over a cup of tea. 2 Jul 2008
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