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FMCG News

Sponsoring champion kids
McDonald's launched its newest Olympic Games programme, McDonald's Champion Kids, on 9 August 2007 in Beijing. The initiative will enable up to 300 kids from around the world to travel to the 2008 Olympic Games to share their stories and experiences with their local communities and hometown news outlets. 14 Aug 2007
Make it a cider summer
As summer approaches, consumers can look forward to a brand new premium cider from Brandhouse - Foundry Premium Cider. 14 Aug 2007
Awarding creative play
Creative Child magazine has presented four iPlay products with top honours at its annual toy awards ceremony recently. 10 Aug 2007
Introducing new 'designer' soups
Heinz Foodservice has selected Benchworks, a marketing communications company specialising in brand building, to help introduce two new lines of soup to the foodservice industry. Working closely with Heinz Foodservice, Benchworks has created a programme to promote its Truesoups and Chef Francisco Healthy Creations lines to commercial foodservice distributors and buyers at dozens of regional and local trade shows across the United States starting in September. 8 Aug 2007
HP has appointed Rainer Koch as managing director and Technology Solutions Group lead of HP Africa with immediate effect. 8 Aug 2007
All Gold, a core brand in the Tiger Brands stable, in conjunction with Spar, have launched their 2007 campaign to raise funds for Unite Against Hunger (UAH). 7 Aug 2007
Independent producers, Gary Gerber and Peter Gladwin, of The Gap, host and produce, African Paradise, a travel and leisure show scripted and recorded in East London, South Africa. Gerber and Gladwin joined the Radio Bangkok.net team in May this year. 7 Aug 2007
Reese Witherspoon becomes global ambassador
Avon Products, Inc. has announced that it has signed Oscar-winning actress, Reese Witherspoon, as the company's first ever global ambassador. In this newly-established role, Witherspoon will serve as the Honorary Chairman of the Avon Foundation, focusing on breast cancer, domestic violence and emergency relief initiatives, and she will be the spokeswoman for Avon's beauty brands and sales representatives. 3 Aug 2007
'Breath expert' launches 2-piece gum pack
Clorets has introduced a new convenient 2-piece pack, aimed at making chewing gum more accessible and affordable for all South Africans. 3 Aug 2007
Nike South Africa has appointed GGi Communications (GGi) as the company's public relations agency. 3 Aug 2007
National Brands Limited, an AVI Ltd Group Company, has announced the completion of their internal restructuring for their Snacking Business Unit. 2 Aug 2007
Sony is getting back together with its old friend Rockstar Games to produce a new franchise of titles that will only be available on the PlayStation 3. Rockstar is the company behind the controversial "Grand Theft Auto" series, which produced several of the hits the PlayStation 2 rode to its top-selling status years ago. Can the right series do the same for Sony's latest console? 1 Aug 2007
New dawn for distiller
Giorgio and George Dalla Cia, the passionate father-and-son wine and grappa-making duo, have realised a family dream with the opening of their third generation Dalla Cia grappa distillery. 1 Aug 2007
Pink pashmina sales sponsor breast cancer research
A global pashmina retailer has partnered with the International Breast Cancer Research Foundation to make a donation for every purchase in support of the Pink Ribbon campaign. To support the campaign for fundraising in the fight against breast cancer, part of the sale value for any order containing a pink pashmina will be given directly to cancer research. 1 Aug 2007
Konica Minolta Business Solutions USA, Inc., a leading provider of advanced imaging and networking technologies, has announced that Buyers Laboratory, Inc. (BLI) has recognised the magicolor® 5550 as its 2007 'Pick of the Year' based upon its exceptional performance, diverse set of features and economic pricing. 31 Jul 2007
Virgin Active recently announced plans to invest an R1.2 billion in its South African operations over the next five years. R750 million of this sum will go into the total upgrade of all existing facilities over the next 36 months, including the supply of brand new state-of-the-art equipment, and the balance will be spent on an extensive new build programme that will see around forty new clubs developed over the next five years. 31 Jul 2007
Zimbabwe's economy may be crumbling, but it's business as usual in the branding business. 31 Jul 2007
Microsoft now stands to be a major player in the online advertising space as the company struck a deal with Web content aggregator Digg to be its exclusive provider of display and contextual advertising. 27 Jul 2007
MySpace may have done the right think in expelling 29,000 known sexual offenders from its network, but the social networking giant isn't earning many plaudits for taking the action. Instead, critics are lambasting MySpace for giving a misleading report on the extent of the problem earlier this year, and for taking too long to shore up security. 27 Jul 2007
Allegedly a number one selling youth title in the UK, Results Media Group (RMG) will launch Marvel Rampage in South Africa in August 2007 as a 40-page boy's lifestyle magazine that will target kids between the ages of seven and 12, a youth market who live and relate wholeheartedly to the Marvel superheroes. 26 Jul 2007
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