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FMCG News

Name change from Master Foods to Mars Africa brings company into the limelight. 7 Dec 2007
The Beacon episode appears to have unnerved more than a few social networkers by highlighting just how transparent their online actions are to Facebook – and how easily the site can convert those actions to monetised assets. Even users who weren't burned looked a little askance at Beacon. 6 Dec 2007
Some TLC for tired eyes
Aspen, a longstanding client of Unlimited subsidiary TLC, turned to its trusted washroom advertising partner to ensure maximum exposure for the latest Safyr Bleu eye drops campaign. 5 Dec 2007
Vines to grow on to greater things
Hot on the heels of the acquisition of the Boschendal winery, DGB has claimed another stake in the Franschhoek valley with the purchase of Franschhoek Vineyards Ltd. 5 Dec 2007
Consumers demand, dairy delivers
Douglasdale Dairy has introduced low-fat milk in a 1 litre bottle after many requests for a 1 litre packaging option. 4 Dec 2007
Retailer rewards radical thinking
A few years ago, two young technicians involved with Woolworths' IT had a vision of doing things differently for corporates. The retailer decided the concept was worth supporting, and the rest, as they say, is history… 4 Dec 2007
It wasn't a great first day for fast-moving consumer goods company CIC Holdings on Friday, when it became the first foreign company to have a primary listing on the JSE's AltX. The company has plans to expand operations into southern Africa in the next couple of years. 4 Dec 2007
South African Breweries is confident the country will not run out of beer over the festive season. 4 Dec 2007
Blended to win awards, KWV South Africa has launched the latest addition to its already extensive brandy portfolio, KWV 15 Year Old. 3 Dec 2007
The damage to Tiger Brands' reputation caused by the bread price scandal is acute – and it is not getting any better. 30 Nov 2007
From tees to shirts
Bobby Jones, a premium golf brand, and J.Lindeberg, the 21st Century lifestyle brand for the modern consumer, are now available in South Africa. The store has opened in Montecasino, Johannesburg, and introduces a new concept in golf retail by allowing the public access to a complete golf lifestyle selection direct from the manufacturer - from fairways to runways. 29 Nov 2007
Lovers of SAB's once-mighty beer better hurry to the bottle store. 28 Nov 2007
MWEB has opened its second retail store – in the Cresta Mall in Northcliff, Johannesburg. This is the second store that the ISP has opened, the first being in Maponya Mall in Soweto. 28 Nov 2007
New campaign has a light touch
Stimorol, the chewing gum brand that invites young South Africans to "Chew Life", has put its name in lights - Primedia Outdoor PrimeLites, to be exact - as part of an edgy new advertising campaign that aims to differentiate and define the brand in the local youth market. 26 Nov 2007
New blend, new bar
A dream returns... after a brief but notable debut back in 2004. 26 Nov 2007
Como campaign brings back ‘60s style for beer with style
Peroni Nastro Azzuro, the world's number one premium Italian beer, has announced the launch of its new Calendario campaign – shot on location at Lake Como. 23 Nov 2007
The best of Bosman's
Giorgio and George Dalla Cia, the father-and-son wine and grappa-making duo, have just released their first 2007 wines from their new premises at Bosman's Crossing in Stellenbosch. 23 Nov 2007
Dairy scoops Supplier of the Year Award
Douglasdale Dairy was named the Supplier of the Year in the Dairy category in the Shell Pan African Supplier Awards held in Pretoria. The dairy took the honours ahead of finalists; Parmalat SA, Clover SA and Rome Dairy. 22 Nov 2007
New magazine for "home-lovers"
Durban-based Famous Publishing has launched a new glossy magazine for the Hirsch's group. Geared for "people who love their homes", the simply titled HIRSCH'S launch addition will be made available to customers this week. 21 Nov 2007
Passionate about peach
One of South Africa's most popular flavoured alcoholic drink brands, Brutal Fruit, has introduced a new variant to its family of flavours: Passionate Peach. 20 Nov 2007
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