FCB pitches a tent with a view

FCB Cape Town created this witty campaign to showcase the ever-changing views a K-Way Panorama tent offers campers. Published in the December issue of Seeff Property's luxury magazine as well as with South Africa Airways' in-flight magazine, Sawubona, the ads were developed for client Cape Union Mart. The Cape Union Mart ads contrasted strongly with other adverts on the page, as these were for multi-million rand homes, versus the affordable tent.