Cinemark introduces hologram advertising to South Africa

Movie theatre company Cinemark has launched hologram advertising to Ster-Kinekor cinemas. It was launched with the first fully automated theatre in Africa, Ster-Kinekor Sandton.

Cinemark introduced hologram advertising to influence customer behaviour with a focus on keeping up with the latest advertising technology and making it unique.

The advertising technology has been presented at Ster-Kinekor theatres in Sandton City, Rosebank The Zone that is both located in Johannesburg, and Mall of Africa, which is situated in Midrand.