AMASA forum explores AR

The AMASA forum takes place at Ster-Kinekor, Primovie Park, Sandton on Wednesday, 11 May 2011, at 4pm, where AMASA and FM Media will explore augmented reality (AR) - a view of reality modified by digital means for marketing and advertising campaigns. The technology enhances the current perception of reality and virtual reality replaces the real world with a simulated one. For an example of international AR executions, view this video. For more, go to www.amasa.org.za.