![The damage to Tesla’s brand value by Elon Musk's actions exceeded Brand Finance’s initial predictions (Image source: @ Equilar https://www.equilar.com/ Equilar]])](https://biz-file.com/c/2603/806661-64x64.png?2)
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Lucky Makena joins The Niche Guys
The Niche Guys have appointed Lucky Makena as its new creative director. Makena joins the advertising agency from M&C Saatchi Johannesburg.
Makena has a wealth of working experience having previously worked at Ogilvy, JWT, Primedia Broadcasting and Tsalena Media, where he led the rebranding of Thobela FM and Motsweding FM.
