Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Agence France-Presse (AFP) has named Sylvain Estibal as its regional director of the Middle East and North Africa (MENA) region.
This is the first time a journalist from the image side has been chosen to head one of the agency's seven regions.
In addition to his editorial and management missions, Estibal will have a priority in developing image-driven sales.