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Irvine Partners has appointed Katie Andrews as business unit director and head of its London office, now the group’s headquarters. Andrews, formerly with Publicis Groupe’s PG One, brings over 20 years of PR, social media, and influencer marketing expertise, including leading Procter & Gamble’s award-winning End Period Poverty campaign.
Her role will focus on business development, team leadership, and overseeing operations while driving the agency’s European expansion.