Brandhouse Beverages recently announced the appointment of Michael Mabasa to the role of Corporate Relations Director, effective from the 1 May 2012.
Mike will play a key role in driving sustainability and responsibility, public policy, communications and employee engagement, which are all high priorities on brandhouse's agenda.
Mike will also take the lead on one of brandhouse's key objectives, namely responsible drinking awareness, including developing and delivering impactful and effective responsible drinking campaigns. brandhouse's responsible drinking initiatives include the brandhouse Responsible Drinking Media Awards, the Drive Dry campaign "Who's driving you home tonight?", the brandhouse Pitch & Polish enterprise development programme, and the brandhouse Number One Taxi Driver, amongst others.
