Elizabeth specialises in all things Consumer Law, plain language drafting and designing and delivering training. She prides herself on being slightly out there and bringing a fresh perspective to compliance issues. She has a Masters (cum laude - the nerd) in Consumer Law. In 2011 Elizabeth joined Esselaar Attorneys (she is still a senior associate at the firm). In 2013 she founded Novation Consulting with Paul Esselaar.
Elizabeth is the editor of the Consumer Law Review and wrote A Guide to the Protection of Personal Information Act with Paul. She is also the author of Consumer Law Unlocked, a co-author of the hefty Commentary to the Consumer Protection Act and wrote chapters on the Consumer Protection Act in The Law of Contract in South Africa and The Law of Commerce in South Africa. She is currently working on Plain language legal drafting, which will be published in 2017.
Elizabeth will unpack the impact of POPI on digital marketing: challenges and opportunities with a focus on data analytics, profiling and direct marketing.
The long-awaited Protection of Personal Information (PoPI) Act regulations were published last year in September. They don't say much, but what they do say spells more than just sleepless nights for direct marketers...