Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
Broadening the horizons of Mpumalanga's matrics

Speaking of the students he's trying to uplift, Chartered accountant (CA[SA]), Peace Mabaso says: "They remind me of myself - they're doing well, but have no information about what happens after matric...

By Leigh Andrews, Issued by SAICA 2 days ago

#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 2 days ago

#WomensMonth: Weaving the business of gaming into Comic Con Africa

Carol Weaving, MD of Reed Exhibitions, explains the gaming and investment culture of the Business of Gaming Forum and Comic Con Africa, and how gaming has shifted from hobbyist activity to viable career choice...

By Leigh Andrews 3 days ago

Heating up with the Table Bay Hotel's winter high tea

Here's why macarons, that delicate meringue-y take on the cookie sandwich and not the claggy, coconutty macaroon they're often confused with, are the dainty star of The Table Bay's pastry chef, Lee-Andra Govender's show this August...

By Leigh Andrews 14 Aug 2019

#BehindtheSelfie with... Lauren Africa

This #WomensMonth, we go behind the selfie with Lauren Africa, founder and CEO of Digital Driven...

By Leigh Andrews 14 Aug 2019

#WomensMonth: The Faith & Fear of running a 100% female-owned growth-hacking business

From the boardroom to business results, Faith & Fear 'growth hacking' consultancy founders Taryn Hunter Sharman and Perri King are all about unlocking new revenue streams for private and public companies alike. Here's how to put the current decade's big buzzword of growth hacking to work for you...

By Leigh Andrews 13 Aug 2019

Soaking up SA's sights sustainably on SodaStream's red bus tour

Rather than quote you the shocking stats about plastics, I've chosen just one: "Every piece of plastic ever made still exists today." Read it again and let that sink in, because this fact was top of mind when SodaStream SA hosted a bunch of the Cape's media and influencers for the launch of their new re-usable bottles that effectively lead the charge against single-use plastics...

By Leigh Andrews 13 Aug 2019

#CEM19: How to eff-up early in business, then recover

Daniel Thebe, founder of Isidima Brands Multimedia and Uhuru Consumer Electronics, explained his five phases of career growth so far at the 2019 CEM AfricaSummit, issuing advice and learnings for those looking to follow in his footsteps as a young entrepreneur from Khayelitsha...

By Leigh Andrews 12 Aug 2019

#Loeries2019: Welcome UN Women's Unstereotype Alliance SA chapter!

This Women's Day in SA, we welcomed news that the Loeries has joined forces with UN Women's Unstereotype Alliance initiative, to launch its South Africa chapter, set to use the advertising industry as a force for good to drive positive change all over the world...

By Leigh Andrews 9 Aug 2019

#CEM19: Experiment and break the norm in CX, fail forward fast

You've attracted a client, but how do you keep them? Chantel Smit, CRM professional who has worked at the likes of Travelstart, Zando and Digitas Liquorice, tackled the retention phase of the customer journey at the CEM Africa Summit and showed how vital the right data is over any old 'big data'...

By Leigh Andrews 8 Aug 2019

#BehindtheSelfie with... Lesley Piet

This #WomensMonth, we go behind the selfie with radio personality, voice-over artist and club DJ Lesley Piet, on-air at Heart FM until recently, who grew up in an all-woman home, raised by her mom, late grandmother and three sisters...

By Leigh Andrews 7 Aug 2019

#CEM19: Learn how to build trust, nurture great CX from a surfing 'guardian angel'

Medford Torr, head UX specialist at Roam (Ringier One Africa Media) presented the second keynote session of CEM Africa Summit by speaking of building trust-based on insights from Red Bull Surfing's video of professional jet-ski surfer Sérgio Cosme, dubbed the 'guardian angel of big wave surfing at Nazaré'...

By Leigh Andrews 6 Aug 2019

#CEM19: Once you've lost consumers' trust, how do you re-establish it? KPMG responds

Ignatius Sehoole, CEO of KPMG SA's honest keynote presentation at the 8th annual CEM Africa Summit was a highlight for many. He said, "We know where we are, we know how we got here, and we have started our journey of renewal. Our ongoing task is to re-establish trust of the SA business community and society." Here's how they're doing so...

By Leigh Andrews 5 Aug 2019

#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Digital Communication juror Oje Ojeaga, also CEO/CCO at Up in the Sky, Nigeria...

By Leigh Andrews 2 Aug 2019

What Instagram consumers want: less scripted, more snackable, behind-the scenes content

Struggling to know when to post to Insta? Future Females co-founder Lauren Dallas let us in on a little secret during Meltwater's 2019 webinar on the what, why and how of Instagram marketing: For SA, the "commute hours" of 6am to 8am and 7pm+ are best for engagement. Here's what else you missed...

By Leigh Andrews 1 Aug 2019

#CEM19: How government is reducing red tape in the experience economy

Rashid Toefy, deputy director - general: economic operations in the Western Cape government, unpacked their mission of placing the customer at the heart of operations, how the corporate sector and government should collaborate for true shared value, and why they were part of First Thursdays on 1 August...

By Leigh Andrews 31 Jul 2019

#BehindtheSelfie with... Jabulani Sigege

This week, we go behind the selfie with Jabulani Sigege, executive creative director at Hero...

By Leigh Andrews 31 Jul 2019

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

It's no secret that it's hard to make your break in advertising, especially in SA, where a large part of the population was formerly excluded from participating in the industry altogether. That's where the One Club for Creativity's diversity boot camps come in...

By Leigh Andrews 30 Jul 2019

#FairnessFirst: From textbooks to hip-hop; disrupting education for the Gen Z student

Kurt Minnaar is a teacher with a difference. Dreamer Education, an NGO started with his wife and a little help from his friends in the creative industry, is revolutionising the way basic foundation phase mathematics skills are being taught by incorporating music and rhythm - you can also play a part...

By Leigh Andrews 29 Jul 2019

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