Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#WorldRadioDay: John Maytham on radio's role in 2019

On 13 February - World Radio Day - media veteran John Maytham shared memories, insights and impersonations from his radio career in a full-to-the-rafters lunchtime lecture held at Red & Yellow School...

By Leigh Andrews 2 days ago

#BehindtheSelfie with... Leigh-Anne Williams

Fitting for World Radio Day, this week we go behind the selfie with Leigh-Anne Williams, presenter on Good Hope FM's 'Lunch with Leigh-Anne' as well as SABC3's Expresso...

By Leigh Andrews 2 days ago

#FairnessFirst: Readdressing advertising gender equality behind-the-scenes, with the Gerety Awards

The global Gerety Awards have launched, signalling a marked shift in award shows themselves redefining their role, especially as much of the advertising industry is aiming to redefine itself in these tricky times...

By Leigh Andrews 11 Feb 2019

Listen up! Why Mastercard is becoming a sonic brand

Get ready to recognise the Mastercard brand not only with your eyes but also your ears. That's right, the latest phase of its brand evolution involves sonic melody that's set to form part of your Mastercard brand experience in the future...

By Leigh Andrews 8 Feb 2019

How Dan Mace embraced his otherness to enhance his true creativity

SA-born filmmaker now based in New York, Dan Mace, was the speaker at Creative Mornings Cape Town's first event of the year, where he spoke through all things surreal, and how to put your otherness to your creative advantage...

By Leigh Andrews 7 Feb 2019

#BehindtheSelfie with... Auryn Hiscock

This week we go behind the selfie with Auryn Hiscock, now creative director at Fort...

By Leigh Andrews 6 Feb 2019

Global CEOs to reskill, redefine and recycle in Cape Town with YPO

YPO is hosting the world's largest gathering of chief executives, its Global Leadership Conference and YPO Edge, right here in Cape Town on 6 and 7 March 2019, with the theme, 'Life of Re'. YPO member Julia Raphaely, also CEO of Associated Media Publishing, shares what to expect...

By Leigh Andrews 5 Feb 2019

#FairnessFirst: Diversity behind the scenes makes for better reporting

One of the basic tenets of journalism is to tell the true story. But everyone's version of the story is shaded by personal background - and what if your background doesn't match that of the subject? It shouldn't make a difference, but it does. Here's why UK publishers are now hiring diversity executives...

By Leigh Andrews 4 Feb 2019

How SA's own Melusi 'Mloo' Mhlungu got to make a Super Bowl ad

SA's own Melusi 'Mloo' Mhlungu, now at David Miami, worked on one of the 2019 Super Bowl ads...

By Leigh Andrews 1 Feb 2019

#BizTrends2019: Melissa Attree's top content marketing trends for right now

Those that fail to prepare, prepare to fail. Luckily, in the January 2019 Meltwater webinar, Ogilvy Cape Town's creative director Melissa Attree explained how to evolve your content marketing strategy for success in 2019...

By Leigh Andrews 31 Jan 2019

#BehindtheSelfie with... Grant Sithole

This week we go behind the selfie with Grant Sithole, chief creative officer at Avatar agency...

By Leigh Andrews 30 Jan 2019

#BizTrends2019: The death of Facebook? Not quite. Meet the social media of the future

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the final part of my three overviews of our talking points...

By Leigh Andrews 29 Jan 2019

#FairnessFirst: Will the shift towards a cashless society finally decrease inequality?

We're closer to functioning as a global cashless society than ever before, yet an Oxfam report warns that equality between the haves and have-nots is higher than ever before. Read on for the impact on females and the unbanked in particular...

By Leigh Andrews 28 Jan 2019

#BehindtheSelfie with... Gillian Rightford

This week we go behind the selfie with Gillian Rightford, managing director of Adtherapy and a speaker at the upcoming 2019 Nedbank IMC Conference...

By Leigh Andrews 23 Jan 2019

#BizTrends2019: Facebook is the dial tone, not the message

When Marian Salzman (one of the world's top trendspotters) invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the second of three overviews of our talking points...

By Leigh Andrews 22 Jan 2019

#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising

Barbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own an ad agency in America back in 1970. With her passing this December, we look back at the impact of her firsts and why they still hold true in 2019...

By Leigh Andrews 21 Jan 2019

#BehindtheSelfie with... Elaine Rumboll

This week, we go behind the selfie with Elaine Rumboll, managing director and professor of play at the Creative Leadership Consultancy, and keynote speaker at the upcoming 2019 Nedbank IMC Conference...

By Leigh Andrews 16 Jan 2019

#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 15 Jan 2019

#FairnessFirst: Making workplace inclusion everybody's business

Microsoft has made inclusion every employee's responsibility in much the same manner as one eats the proverbial 'business elephant' - one bite at a time. Here's how your company can follow suit through encouraging accountability through heightened awareness, curiosity and courage...

By Leigh Andrews 14 Jan 2019

The magical, relaxed luxury of La Petite Ferme

Any stay in historic Franschhoek is almost guaranteed to be a win - more so at La Petite Ferme, just three minutes from the main road but a world away on the curve on Oliphants' Pass leading to the Middagkrans mountain range, with a dazzling view of the verdant valley of vines and Mont Rochelle nature reserve below. The dazzling start was just the beginning...

By Leigh Andrews 10 Jan 2019

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