Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She's also on the 2018 Women in Marketing: Africa advisory panel, was an #Inspiring50 nominee, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#BehindtheSelfie with... Elaine Rumboll

This week, we go behind the selfie with Elaine Rumboll, managing director and professor of play at the Creative Leadership Consultancy, and speaker at the upcoming Integrated Marketing Conference (IMC) 2019.

By Leigh Andrews 27 minutes ago

#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 1 day ago

#FairnessFirst: Making workplace inclusion everybody's business

Microsoft has made inclusion every employee's responsibility in much the same manner as one eats the proverbial 'business elephant' - one bite at a time. Here's how your company can follow suit through encouraging accountability through heightened awareness, curiosity and courage...

By Leigh Andrews 2 days ago

The magical, relaxed luxury of La Petite Ferme

Any stay in historic Franschhoek is almost guaranteed to be a win - more so at La Petite Ferme, just three minutes from the main road but a world away on the curve on Oliphants' Pass leading to the Middagkrans mountain range, with a dazzling view of the verdant valley of vines and Mont Rochelle nature reserve below. The dazzling start was just the beginning...

By Leigh Andrews 10 Jan 2019

#BizTrends2019: Youth marketing techniques to target the real SA youth market

We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019...

By Leigh Andrews 10 Jan 2019

#BehindtheSelfie with... Dale Hefer

This week, we go behind the selfie with Dale Hefer - author, founder of Chillibush and CEO of the Integrated Marketing Conference (IMC) and IMC Academy...

By Leigh Andrews 9 Jan 2019

#FairnessFirst: The secret to career success in 2019 and beyond

First week back at work for the year and already feeling stuck? Like you're just not progressing in your career? These tips from the Corinium Women in Digital and Data Forum may be what you need to read, to speak up and shine in 2019...

By Leigh Andrews 7 Jan 2019

#BehindtheSelfie with... Tasmin Kingma

This week, we go behind the selfie with Tasmin Kingma, head of media at Hoorah Digital...

By Leigh Andrews 19 Dec 2018

The Taste of custom publishing success with Kate Wilson

Woolworths' Taste magazine keeps scooping up international awards, and they've baked their role in the customer journey to a delicious crisp. Editor Kate Wilson takes us on a delicious journey of customer experience and how they've perfected the tricky terrain of custom publishing...

By Leigh Andrews 18 Dec 2018

#FairnessFirst: How to roll out effective digital transformation

"If you want something done right, do it yourself," seems to be the business mantra of companies that succeed on their journey of digital transformation, focusing on using tech to meet otherwise ignored human needs. Here's how your brand can improve on customer experience by following suit...

By Leigh Andrews 17 Dec 2018

Spruce up your festive Stellenbosch stay with the Spier Light Art Festival

With the spongy green grass of Spier farm beneath our toes and a veritable picnic feast warming our bellies, we couldn't tell if they were shivers of cold from the light breeze rustling through the trees or fear from the otherworldly feathered beings of Stravinsky's Firebird ballet and ghostly lights in the bamboo forest and haunting operatic voices from the Spier Light Art Festival...

By Leigh Andrews 13 Dec 2018

#BehindtheSelfie with... Gareth Marshall

This week, we go behind the selfie with Gareth Marshall, senior brand manager for Shield at Unilever SA, Durban...

By Leigh Andrews 12 Dec 2018

Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."

By Leigh Andrews 11 Dec 2018

#FairnessFirst: How to handle being 'the only' in the boardroom

From queen bee syndrome to unchecked micro-aggressions and struggling to deal with being 'the only' in the boardroom, Corinium's Women in Digital and Data Forum touched on many topics that may be subconsciously holding back our businesses from becoming more inclusive...

By Leigh Andrews 10 Dec 2018

Ryan McManus on orchestrating experiences for connected brands

There are a number of South African stars in the VML stable. Most notably, with Tony Granger set to retire, a senior level shake-up means Jason Xenopoulos is now North America CCO, and CEO of VMLY&R New York, with Ryan McManus taking on the reins as regional chief creative officer for VML SA. Here, McManus lets us in on how he's set to steer the group as we head into 2019...

By Leigh Andrews 7 Dec 2018

#BehindtheSelfie with... Dillon Warren

This week, we go behind the selfie with Dillon Warren, founder and financial director at above-the-line and below-the-line creative agency, The Brand Cartel...

By Leigh Andrews 5 Dec 2018

#JiveTogetherTour: Cape Town food-pairing with a difference

You just can't escape the traffic in Cape Town, right? Sometimes you need to embrace it. That's just what the local media and influencer set did. In fact, we made a meal of it by waiting in the parkade of 44 Strand Street on Wednesday, 28 November for authentic Jive-branded minibus taxis to take us on a delicious tour of the city, with a difference...

By Leigh Andrews 5 Dec 2018

#FairnessFirst: Pledging for workplace transformation and productivity

We spend the bulk of our waking hours in the office, so why not do what we can to make that time more productive? Here's how SA companies are working for better work-life balance and pledging to transform for the better...

By Leigh Andrews 3 Dec 2018

#LoeriesBrandRankings: How Ogilvy helps Kimberly-Clark win the marathon

The Kimberly-Clark-Ogilvy relationship has proven its effectiveness again, with Kimberly-Clark making it onto the podium in third spot in the latest Loeries Rankings. Here, Catherine Wanliss, creative director at Ogilvy and Morne van Emmenes, senior brand manager at Kimberly-Clark, share how they keep winning the race...

By Leigh Andrews 30 Nov 2018

Lessons on entrepreneurial grit from an international ice swimmer

Plunge my arm elbow-deep in a cooler of ice cubes for two minutes? Don't mind if I do! Self-proclaimed "former couch potato turned extreme swimmer" Ryan Stramrood explained how he got started and how he sticks to it in the latest HeavyChef masterclass, with important insights for entrepreneurs, or anyone looking to challenge themselves...

By Leigh Andrews 29 Nov 2018

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