2026 FIFA World Cup | Bizcommunity

2026 FIFA World Cup | Bizcommunity

News

IP Law

Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 hours

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Africa’s football boom is creating value that local markets miss

Sport

Africa’s football boom is creating value that local markets miss

Chigozirim Bodart 2 Jul 2026

The community's living room NAD malls bring the Fifa World Cup closer to home

Retailers

The community's living room NAD malls bring the Fifa World Cup closer to home

Issued by Catchwords 26 Jun 2026

Egypt's Mohamed Salah celebrates after the World Cup Group G match between New Zealand and Egypt. Image credit: Reuters/Anne-Marie Sorvin

Inclusion, Empowerment & Social Justice

Love wins at the World Cup “Pride Match” between Egypt and Iran

26 Jun 2026

Sport

Let’s Go Bafana Bafana!

Sandile Nene 11 Jun 2026

KFC brings chickens to the field. Source: YouTube.

Advertising

Fifa World Cup 2026 | Go sports, go culture, go brands!

Karabo Ledwaba 10 Jun 2026

Checkers goes to Mexico. Source: Supplied.

Advertising

WATCH | Checkers Sixty60 honours Tshabalala moment with World Cup-themed campaign

9 Jun 2026

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

TV

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

Issued by MultiChoice 4 Jun 2026

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

Sport

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

3 Jun 2026

The ad shines a spotlight on the stadium workers. Source: YouTube.

Advertising

#BehindtheCampaign: Stadium staff get their World Cup spotlight with Carling Black Label

5 May 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

South African football gets a boost with Standard Bank's new partnership

Sport

South African football gets a boost with Standard Bank's new partnership

5 Mar 2026

Zuru unveils Fifa collectibles ahead of World Cup 2026

Design & Manufacturing

Zuru unveils Fifa collectibles ahead of World Cup 2026

19 Dec 2025

Adidas named official technical sponsor for Safa

Sport

Adidas named official technical sponsor for Safa

20 Oct 2025

Bafana Bafana qualify for 2026 World Cup

Sport

Bafana Bafana qualify for 2026 World Cup

15 Oct 2025

Official Match Ball for Fifa World Cup 2026 revealed

Sport

Official Match Ball for Fifa World Cup 2026 revealed

6 Oct 2025

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Sponsorship

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Struan Campbell, Issued by Octagon 11 Jul 2025

New Jersey awarded 2026 World Cup final, Mexico to host opener

Sport

New Jersey awarded 2026 World Cup final, Mexico to host opener

6 Feb 2024

2010 FIFA World Cup

Cape Town tourism goes East

26 Jul 2010