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Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing & Media

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Marketing & Media

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Marketing & Media

Warc Report: Instagram's projected global ad revenue to soar to $71bn by 2024

20 Sep 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube

Marketing & Media

YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

Marketing & Media

Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Marketing & Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Image supplied: Head of content at Warc Media, Alex Brownsell

Marketing & Media

Warc global ad trends: Connecting with Gen Z

7 Oct 2022

Marketing & Media

Media inflation drives up ad cost

3 Aug 2022

Source: © eweek

Marketing & Media

Big Tech advertising accounts for 6% of global ad spend

5 May 2022