Reach Africa | Bizcommunity

Reach Africa | Bizcommunity

News

Advertising

Why smart TVs are the new front door for brands

Leslie Adams 14 May 2025

Source: © 123rf Leslie Adams, sales director at Reach Africa, asks, while TV licences are outdated, is a streaming levy the right fix?

TV

The TV licence is dead! Long live the streaming levy - or not?

Leslie Adams 17 Mar 2025

Gen Z is spending less on TVs and buying a handful of devices that can do more things. Source: Tech Daily/Unsplash

Mobile & Apps

Maps finds load shedding accelerated the Gen Z shift to streaming

9 Jul 2024

Source: © 123rf Sales director at Reach Africa, Leslie Adams discusses the boom in mobile gaming across the continent - and why audio is the future for in-game advertising

Mobile

The African Mobi Gamer: An untapped opportunity for advertisers

Leslie Adams 25 Oct 2023

Leslie Adams says investing in local content makes business sense. Source: Mzansi Magic.

TV

Investing in hot local content makes business sense

Leslie Adams 30 Aug 2023

Africa Month

#AfricaMonth: African content takes centre stage

Karabo Ledwaba 31 May 2023

Streaming

Load shedding is killing prime time television

Leslie Adams 20 Mar 2023

Advertising

How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

Streaming

Authentic African content is the secret to streaming success

Leslie Adams 20 Oct 2022

Streaming

South Africa primed for the Great Streaming Boom

Leslie Adams 27 Sep 2022

Leslie Adams. Picture Supplied.

Behind the Selfie

#BehindtheSelfie: Leslie Adams, sales director at Reach Africa

Karabo Ledwaba 14 Sep 2022

Media

The state of media inflation in South Africa

16 Aug 2022

Choose the right media partner to reach Africa

Media

Choose the right media partner to reach Africa

23 Mar 2022

A view of a sign above the entrance of the Google office, ahead of presentation of the detailed investment plan for Germany, in Berlin, Germany, 31 August 2021. Reuters/Annegret Hilse

Internet

Google internet cable lands in Africa, promising fast connection

Sofia Christensen 22 Mar 2022

Source: Supplied

Financial Services

Access Bank and Bettr team up to back the creator economy

14 Dec 2021

#BizTrends2022: A spike towards servicing global brands wanting to reach Africa

Advertising

#BizTrends2022: A spike towards servicing global brands wanting to reach Africa

Michael Oelschig 10 Jan 2022

New microplastics study a first for the African continent

Circular Economy & Waste Management

New microplastics study a first for the African continent

Tatjana Baleta 15 Nov 2021