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South Africa shines in the global 2024 Kantar Creative Effectiveness Awards
Marketing & Media
South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 2 days

Walmart to acquire Vizio to accelerate growth of Walmart Connect
Retail
Walmart to acquire Vizio to accelerate growth of Walmart Connect

21 Feb 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024
Marketing & Media
#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh 1 Feb 2024

Navigating media trends in 2024: adapting strategies for consumer engagement
Marketing & Media
Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Issued by Kantar 25 Jan 2024

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing
Marketing & Media
E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

Igniting brand integration opportunities for The Ultimate Braai Master
Marketing & Media
Igniting brand integration opportunities for The Ultimate Braai Master

Candy Dempers, Issued by MediaHeads 360 20 Oct 2023

Challengers to Watch 2023: Boat
Marketing & Media
Challengers to Watch 2023: Boat

Dheeraj Sinha, Issued by eatbigfish 3 Jul 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?
Marketing & Media
Is television advertising still as effective as it once was?

6 Apr 2023

eMedia Group shows resilience in tough climate as market share continues to increase
Marketing & Media
eMedia Group shows resilience in tough climate as market share continues to increase

Issued by eMedia 25 Nov 2022

Source:
Marketing & Media
How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

Source:
Marketing & Media
UK advertising spend estimated to rise to £35bn this year

27 Oct 2022

The Courier Guy employees undergo 'training'. Source: Supplied.
Marketing & Media
#BehindtheCampaign: How The Courier Guy handles your package

14 Oct 2022

Source: © Jonas Von Werne The music sector is recovering, driven by live events
Marketing & Media
SA advertising rebounds in 2021

Danette Breitenbach 13 Oct 2022

Pinpointing the need for a comprehensive ATL media partner
Marketing & Media
Pinpointing the need for a comprehensive ATL media partner

Issued by Pinpoint Media 28 Jul 2022

Biz Most Read Award winners May 2022
Marketing & Media
Biz Most Read Award winners May 2022

Issued by Bizcommunity.com 1 Jun 2022

Source:
Marketing & Media
Planning for the 'big switch' in TV

Mzi Deliwe 4 May 2022

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022
Marketing & Media
TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Issued by Kantar 3 May 2022

How can you get the best return from your TV advertising?
Marketing & Media
How can you get the best return from your TV advertising?

Vera Sidlova, Issued by Kantar 20 Apr 2022

The reel deal in visual digital marketing
Marketing & Media
The reel deal in visual digital marketing

Cheryl Reddy 14 Apr 2022

UK advertising spend to exceed £29bn this year
Marketing & Media
UK advertising spend to exceed £29bn this year

3 Nov 2021

Reimagined advertising strategies for an evolved TV audience
Marketing & Media
Reimagined advertising strategies for an evolved TV audience

21 Sep 2021

Pay-tv cap won't save the SABC, measurement and innovation will
Marketing & Media
Pay-tv cap won't save the SABC, measurement and innovation will

Oresti Patricios, Issued by Ornico 6 Aug 2021

Household targeting's role in the cookieless future
Marketing & Media
Household targeting's role in the cookieless future

Issued by VDX.tv 25 Jun 2021

Chicken Licken recreates classic TV series Knight Rider to introduce the new Super Slider: "Nyathi Rider"
Marketing & Media
Chicken Licken recreates classic TV series Knight Rider to introduce the new Super Slider: "Nyathi Rider"

Issued by Joe Public 25 May 2021

3 of the top 5 Kantar Best Liked Ads from Grey
Marketing & Media
3 of the top 5 Kantar Best Liked Ads from Grey

Issued by Grey Africa 7 May 2021

Broadcast Research Council to commission a more comprehensive TAMS audit
Marketing & Media
Broadcast Research Council to commission a more comprehensive TAMS audit

8 Apr 2021

Don't force customers to watch ads!
Marketing & Media
Don't force customers to watch ads!

15 Feb 2021

Social media, the overall preferred medium for the younger generation
Marketing & Media
Social media, the overall preferred medium for the younger generation

18 Dec 2020

Does product integration on TV work or not?
Marketing & Media
Does product integration on TV work or not?

Virginia Hollis 4 Nov 2020

The main reason businesses fail
Marketing & Media
The main reason businesses fail

Issued by Broad Media 27 Oct 2020

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]
Marketing & Media
#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

Juanita Pienaar 30 Jul 2020

Photo by Edgar Castrejon on .
Marketing & Media
The new era of product placement

Kevin Levy 18 Jun 2020

Image by Miguel Á. Padriñán via .
Marketing & Media
The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha 18 Mar 2020

Image source: Gallo/Getty Images.
Marketing & Media
What is happening in 2020?

Richard Lord 7 Feb 2020

Does size and length really matter?
Marketing & Media
Does size and length really matter?

Issued by Kantar 3 Dec 2019

The role of TV in the media mix
Marketing & Media
The role of TV in the media mix

Issued by Kantar 26 Nov 2019

Which touchpoints deliver the most brand ROI?
Marketing & Media
Which touchpoints deliver the most brand ROI?

Issued by Kantar 19 Nov 2019

Image source: Gallo/Getty.
Marketing & Media
Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Image credit: Enayet Raheem on Unsplash.
Marketing & Media
TV advertising on a limited budget

Natasha Fourie 1 Nov 2019

Image supplied.
Marketing & Media
How to create TV ads that deliver REAL business results

Cristina de Vierna 8 Oct 2019

Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.
Marketing & Media
Context conquers platform: Connecting with the new-world consumer

Leigh Andrews 11 Jul 2019

Image supplied.
Marketing & Media
Do digital brands need a new metric for planning TV?

Natasha Fourie 9 Jul 2019

Screen grab of the ANC campaign.
Marketing & Media
#OrchidsandOnions: Clever marketing in some election campaigns

Brendan Seery 26 Mar 2019

Outstream video: Five-second waiting period, for who?
Marketing & Media
Outstream video: Five-second waiting period, for who?

Riaan Sunny 15 Feb 2019

Will it be a holly jolly Christmas for your brand?
Marketing & Media
Will it be a holly jolly Christmas for your brand?

Irina Herf 29 Oct 2018

Think like a start-up: 3 lessons for big business
ICT
Think like a start-up: 3 lessons for big business

Morné Stoltz 2 Oct 2018

Vicki Myburgh, entertainment and media leader for PwC SA and
Marketing & Media
#PwCOutlook: Africa's entertainment, media industry experiencing Convergence 3.0

19 Sep 2018

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