Brand message | Bizcommunity

Brand message | Bizcommunity

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Source: © 123rf At this week’s Cannes Lions Festival of Creativity, AI has been a major focus, with many calling it the future of advertising. Saul Marquez, CEO of global digital marketing agency Outcomes Rocket three key takeaways for the evolving world of AI-powered advertising

Cannes Lions

3 Insights from #Cannes2025 on the world of AI-powered advertising

Saul Marquez 18 Jun 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Sunshinegun collaborates with SensoryFX to create fragrance discovery box showcasing the power of scent

Direct Marketing

Sunshinegun collaborates with SensoryFX to create fragrance discovery box showcasing the power of scent

Issued by Sunshinegun 3 Dec 2024

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)

Artificial Intelligence

Lessons in digital marketing from Sanlam’s Life of Confidence campaign

4 Sep 2024

Branding

Santam's lifestyle-focused brand message brings it into a new era; retains yellow umbrella logo

4 Sep 2024

Image supplied. Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything

Advertising

#BehindtheCampaign: Blue Ribbon's The Mmmm Yum Taste that makes mom great

Danette Breitenbach 8 Aug 2024

The Ebony+Ivory approach to data-driven success

Digital

The Ebony+Ivory approach to data-driven success

Paul Middleton, Issued by Ebony+Ivory 26 Jul 2024

Marketing

The importance of a holistic approach in today's marketing landscape

Yathika Gowpall 23 Jul 2024

Radio & Audio

CapeTalk 567 offering audiences sneak peak of new logo, elevating listener engagement and modern appeal

Issued by Primedia Broadcasting 22 Jul 2024

Yda van Gass, chief executive of planning at Ackermans, on how the clothing retail industry is evolving

Retail

Yda van Gass, chief executive of planning at Ackermans, on how the clothing retail industry is evolving

12 Jun 2024

Understanding marketing vs. advertising: Why businesses need both

Marketing

Understanding marketing vs. advertising: Why businesses need both

Issued by AAA School of Advertising 24 May 2024

Publicis Groupe Africa is flying the flag high for Africa at Cannes

PR & Communications

Publicis Groupe Africa is flying the flag high for Africa at Cannes

Issued by Publicis Groupe Africa 29 Apr 2024

Don't sleep on the untapped power of community radio

Radio & Audio

Don't sleep on the untapped power of community radio

Issued by Motherland OMNi 25 Apr 2024

Beyond buzzwords: 5 tips to building genuine employee advocacy

Employer Branding

Beyond buzzwords: 5 tips to building genuine employee advocacy

Celeste Sirin 4 Mar 2024

Image source: Christina Morillo from

Talent Acquisition

Human-centric responsiveness is indispensable in a world of AI-enhanced talent acquisition

Celeste Sirin 6 Nov 2023

From listening to leading: Milpark's responsive approach to education

Higher Education

From listening to leading: Milpark's responsive approach to education

Issued by Milpark Education 28 Sep 2023

Billboards give digital wings

OOH

Billboards give digital wings

Issued by Mamela Media 22 Sep 2023

How radio connects you with your customers

Radio & Audio

How radio connects you with your customers

Issued by Algoa FM 1 Aug 2023

Transforming likes to sales: Mastering the 6-step influencer marketing strategy

Social Media

Transforming likes to sales: Mastering the 6-step influencer marketing strategy

Kopano Shimange, Issued by Humanz 14 Jul 2023

Winning the marketing game in tough times: Influencer marketing in South Africa

Marketing

Winning the marketing game in tough times: Influencer marketing in South Africa

Pierre Cassuto, Issued by Humanz 8 Jun 2023

Navigating opportunities for alcohol brands in an economic slowdown

FMCG

Navigating opportunities for alcohol brands in an economic slowdown

Oresti Patricios, Issued by Ornico 29 May 2023

Mic check, one two. Pushing record on production

Media

Mic check, one two. Pushing record on production

Candy Dempers, Issued by MediaHeads 360 5 Apr 2023

Image source: Mohd Khairil –

Employer Branding

Why you shouldn't retrench employer branding during downsizing

Celeste Sirin 2 Mar 2023

Mobile

ChatGPT could be a game-changer for marketers, but it won't replace humans any time soon

Omar H. Fares 25 Jan 2023

Image supplied: The “Follow Your Daydreams” campaign features Nandi Madida

Food & Wine

Nandi Madida partners with Pongrácz for new campaign

12 Dec 2022

The role of compliance in building a more cohesive OOH industry

OOH

The role of compliance in building a more cohesive OOH industry

Issued by Tractor Outdoor 6 Oct 2022

Why outdoor media owners should be thinking about their content strategy

OOH

Why outdoor media owners should be thinking about their content strategy

Issued by Tractor Outdoor 28 Sep 2022

#OrchidsandOnions: Two sides of the advertising coin

#OrchidsandOnions

#OrchidsandOnions: Two sides of the advertising coin

Brendan Seery 26 Sep 2022

PR & Communications

Social media is not a viable PR strategy

Samantha Hogg 8 Sep 2022

5 helpful marketing tools for startups

How To Start Up

5 helpful marketing tools for startups

Ashleigh Butterworth 23 Jun 2022

Optimised DOOH campaigns ensure real return for clients

OOH

Optimised DOOH campaigns ensure real return for clients

Issued by Tractor Outdoor 26 May 2022

L to R: South African changemakers Aisha Pandor, a digital entrepreneur; Donald Nxumalo, an interior designer; Hanlie Prinsloo, an ocean conservationist and Dion Chang, a trends analyst

Africa Month

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

Evan-Lee Courie 5 May 2022

Why TikTok is a must for marketers

Marketing & Media

Why TikTok is a must for marketers

Pieter Groenewald 12 Apr 2022

Mpact innovation shines at 2022 GAPP Awards

Packaging

Mpact innovation shines at 2022 GAPP Awards

Issued by Mpact 6 Apr 2022

Image supplied: Tristan Werner, head of marketing of Pura Beverages

#BehindTheBrandManager

#BehindtheBrandManager: Tristan Werner, head of marketing at Pura Beverages

Emily Stander 12 Apr 2022

#BehindTheBrandManager

#BehindtheBrandManager: Nontuthuko Mhlungu, brand manager at SHA Risk Specialists, a division of Santam

Evan-Lee Courie 4 Apr 2022

Branding

Legacy is only a relevant brand message if you're still relevant

Jennilee Peremore-Oliver 22 Mar 2022

The importance of rebranding done right

Branding

The importance of rebranding done right

Ashleigh Butterworth 14 Mar 2022

Momentum Consult rebrands to Consult with new identity

Branding

Momentum Consult rebrands to Consult with new identity

Evan-Lee Courie 11 Mar 2022

Using data can create an immersive digital shopping experience

Retail

Using data can create an immersive digital shopping experience

1 Mar 2022

CRM, CX, UX

How to turn your website into a lead-generating machine

Judith Middleton 28 Feb 2022

#RealLooksGoodOnYou: Living the real life with Liqui Fruit

Marketing

#RealLooksGoodOnYou: Living the real life with Liqui Fruit

Evan-Lee Courie 2 Mar 2022