Campaign | Bizcommunity

Campaign | Bizcommunity

News

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

Social Media

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 15 minutes

Stop chasing speed

Advertising

Stop chasing speed

Izak van der Walt and Scott Reinders, Issued by The Up&Up Group 1 hour

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

Marketing

World Cup marketing: Finding the balance between cultural moments and legal boundaries

Darren Olivier, Danielle van Deventer and Mandla Ngidi 3 hours

Cape Town Tourism strikes Gold, 3 times over

Tourism

Cape Town Tourism strikes Gold, 3 times over

Issued by Cape Town Tourism 21 hours

Carmen Brown, general manage at Field Force. Image supplied

Informal Retailing

When a brand loses the spaza, it is rarely a loyalty problem

Carmen Brown 1 day

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

#OrchidsandOnions

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

Brendan Seery 1 day

Digital advertising's measurement problem is larger than the industry recognises

Digital

Digital advertising's measurement problem is larger than the industry recognises

Marc Dhalluin, Issued by TruthsetsOnline.com 1 day

South Africa’s spam-call era is over and call centres must evolve or die

Direct Marketing

South Africa’s spam-call era is over and call centres must evolve or die

JG Bezuidenhout, Issued by Offernet 1 day

The four mindsets reshaping the SA car market

Commercial & Industrial

The four mindsets reshaping the SA car market

Jenni Pennacchini, Issued by KLA 1 day

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

FMCG

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

Issued by McDonald's South Africa 2 days

OOH

The 3rd Space: Where brand conversations actually happen

Jacques du Preez 2 days

KFC brings chickens to the field. Source: YouTube.

Advertising

Fifa World Cup 2026 | Go sports, go culture, go brands!

Karabo Ledwaba 2 days

Good work is not hard. Work that works is

Marketing

Good work is not hard. Work that works is

Dawn Rowlands, Issued by Dentsu 2 days

Spar Group CEO Isaacs targets retailers with plans to restore margins

Banking & Finance

Spar Group CEO Isaacs targets retailers with plans to restore margins

2 days

Chicken Licken's 'Anything for a soul sister' does blockbuster action, Mzansi style

Advertising

Chicken Licken's 'Anything for a soul sister' does blockbuster action, Mzansi style

Issued by Joe Public 2 days

South African television personality Xolani Maphanga stars in the ad. Source: YouTube.

Branding

X Repo star fronts Network X OOH's new brand campaign

2 days

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Marketing

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Issued by We Do Digital 2 days

The death of the mass campaign

Marketing

The death of the mass campaign

Mosa Ntwampe, Issued by Brave Group 2 days

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

FMCG

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

Issued by McDonald’s South Africa 2 days

Supplied image: Sibusiso Ndlovu, CEO of Media Creative Hub

Education

School marketing in 2026: Why trust and community matter

Sibusiso Ndlovu 2 days

Image supplied.

Food, Water & Energy Security

Food Lover’s Market collects 16 million meals for FoodForward SA

2 days

(Image supplied)

The One Club for Creativity

One Club Creative Hall of Fame 2026 inductees named

2 days

SA is no longer an emerging loyalty market, it is a mature one

CRM

SA is no longer an emerging loyalty market, it is a mature one

Len Lubbe 3 days

Checkers goes to Mexico. Source: Supplied.

Advertising

WATCH | Checkers Sixty60 honours Tshabalala moment with World Cup-themed campaign

3 days

Cappy shakes up the juice shelf with the launch of Cappy Lemonade Burst in South Africa

FMCG

Cappy shakes up the juice shelf with the launch of Cappy Lemonade Burst in South Africa

Issued by OLC Through The Line Communications 3 days

Digital

MTN South Africa and M+C Saatchi Abel launch digital-first brand for a new generation

Issued by M+C Saatchi Abel 3 days

UP student runs Comrades to help graduates escape student debt

Higher Education

UP student runs Comrades to help graduates escape student debt

Issued by University of Pretoria 3 days

Why most AI transformations fail before they even begin

Artificial Intelligence

Why most AI transformations fail before they even begin

Paul Stemmet, Issued by Dentsu 3 days

Why keeping your customers is now the smartest growth strategy

Everlytic Communication Insights

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman, Issued by Everlytic 2 days

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Marketing

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Issued by Octagon 8 Jun 2026

The backroom beat that shook the world

Marketing

The backroom beat that shook the world

Japhet Manda, Issued by Brave Group 8 Jun 2026

Source: Pexels.

Property

Belhar residents demand halt to housing project

8 Jun 2026

Fashion & Homeware

Levi’s launches Fifa World Cup 2026 Country Ringer Tees

5 Jun 2026

AutoTrader lights up the N1 with South Africa’s largest digital billboard launch

OOH

AutoTrader lights up the N1 with South Africa’s largest digital billboard launch

Issued by AutoTrader 5 Jun 2026

Ogilvy strikes multiple gold at Sabre Awards for social-first and culture-led creativity

Marketing & Media

Ogilvy strikes multiple gold at Sabre Awards for social-first and culture-led creativity

Issued by Ogilvy South Africa 5 Jun 2026

HIV/AIDS

South Africa moves to eliminate HIV threat with Lenacapavir rollout

5 Jun 2026

Bursaries, Scholarships & Finance

NSFAS seeks to refund former beneficiaries who overpaid student loans

4 Jun 2026

Atzaró Okavango generates over R5.4m in revenue through strategic Google Ads campaign

Marketing

Atzaró Okavango generates over R5.4m in revenue through strategic Google Ads campaign

Issued by Cape Marketing Agency 5 Jun 2026

Kruger centenary campaign raises funds for conservation and communities

Tourism

Kruger centenary campaign raises funds for conservation and communities

4 Jun 2026

South Africa’s top investing community

Online Media

South Africa’s top investing community

Issued by Broad Media 4 Jun 2026

Interview travel costs leave many young jobseekers stranded

Youth Employment

Interview travel costs leave many young jobseekers stranded

Issued by Pnet 4 Jun 2026

Marketing

ARB ruling | L'Oréal wins round 2 in dermatologist recommendation battle

Karabo Ledwaba 4 Jun 2026

Cape Marketing Agency launches AdsEngine following multi-million rand Google Ads success

Marketing

Cape Marketing Agency launches AdsEngine following multi-million rand Google Ads success

Issued by Cape Marketing Agency 4 Jun 2026

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

TV

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

Issued by MultiChoice 4 Jun 2026

Bullion PR & Communication marks 30 years of excellence

PR & Communications

Bullion PR & Communication marks 30 years of excellence

Issued by Bullion PR & Communication 4 Jun 2026

Managing incentives and competitions the right way

Marketing

Managing incentives and competitions the right way

Issued by Caxton Media 3 Jun 2026

Ascent Africa supports Spinnaker Support’s market entry through leadership breakfast

Marketing

Ascent Africa supports Spinnaker Support’s market entry through leadership breakfast

Issued by Ascent Africa 3 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

Cannes Lions

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

The 2026 Kantar-Diva-Curve Report

Inclusion, Empowerment & Social Justice

The 2026 Kantar-Diva-Curve Report

Leigh Andrews and Carissa Poonsammy, Issued by Kantar 3 Jun 2026