Retail advertising | Bizcommunity

Retail advertising | Bizcommunity

News

Cape Union Mart and Offernet turn real-time weather into revenue

Marketing

Cape Union Mart and Offernet turn real-time weather into revenue

Issued by Offernet 2 days

Dr Pepper’s new ad shows why humans still matter in 2026

Artificial Intelligence

Dr Pepper’s new ad shows why humans still matter in 2026

Karabo Ledwaba 26 Jan 2026

Packaging battle brews between Eskort and Rainbow Chicken

Advertising

Packaging battle brews between Eskort and Rainbow Chicken

Karabo Ledwaba 3 Dec 2025

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Sola Oke is the managing director for Pernod Ricard Africa. Source: Supplied.

Advertising

#AfricaTechFestival: Sola Oke on technology, innovation and Africa’s cultural future

Karabo Ledwaba 12 Nov 2025

Xtra Impact Radio Packages is a radio retail package created with Rainmaker Media, the retail media network powered by the Shoprite Group — Africa’s largest retailer and their Xtra Savings rewards programme database

Radio & Audio

Radio: Merging the in-store and on-air world

3 Nov 2025

Catch up on the VML Birdwatching at The Loeries podcasts (Image: Lesley Svenson © Bizcommunity)

Loeries Creative Week

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

23 Oct 2025

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Loeries Creative Week

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Danette Breitenbach 9 Oct 2025

"Zonke" by Takealot Advertising connects brands with SA shoppers

Retail Services

"Zonke" by Takealot Advertising connects brands with SA shoppers

3 Oct 2025

Pick n Pay has chosen new creative partners. Source: Pick n Pay.

Advertising

Pick n Pay chooses Halo and Second Rodeo as creative partners

30 Sep 2025

Vini Jnr is a star in the campaign. Source: Nike.

Advertising

Nike challenges Gen Z with reimagined Just Do It mantra

10 Sep 2025

Source: © 123rf Beate Stiehler-Mulder says marketers need to promote a more sustainable consumption culture

Marketing

Marketers need to promote a more sustainable consumption culture

Beate Stiehler-Mulder 1 Aug 2025

Mduduzi Sibeko has emerged as the new voice of Cepacol. Source: Supplied.

Advertising

South Africans choose the new voice of Cepacol

7 Jul 2025

Lovisa called out for advertising jewellery you can’t buy

Advertising

Lovisa called out for advertising jewellery you can’t buy

Karabo Ledwaba 25 Jun 2025

Uber Advertising launches in-house creative studio

Advertising

Uber Advertising launches in-house creative studio

13 Jun 2025

Advertising

Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

Primedia CEO pays tribute to Issie Kirsh

Radio & Audio

Primedia CEO pays tribute to Issie Kirsh

Issued by Primedia Broadcasting 20 May 2025

ARB Ruling: Cape Flair called out for marketing as local

Advertising

ARB Ruling: Cape Flair called out for marketing as local

Karabo Ledwaba 25 Apr 2025

Advertising

Trump's tariff order prompts ad spending cuts by Temu and Shein

17 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Advertising

KFC’s Streetwise brand joins forces with Khuli Chana, Blxckie and 25K for Original Feeds Original campaign

21 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

OOH

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

Issued by Provantage 4 Feb 2025

Marketing

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

ADFocus announces Ogilvy as Agency Group of The Year 2024

Advertising

ADFocus announces Ogilvy as Agency Group of The Year 2024

Issued by Ogilvy South Africa 4 Dec 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Spar’s new video Paris Impossible encourages support for South Africa’s Paralympians while showcasing its Spar2U delivery app (Image supplied)

Advertising

Spar’s Paris Impossible: Where laughter and patriotism meet

9 Sep 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Image supplied. Sasko celebrated Freedom Day with its limited-edition half brown/half white loaf

Retail Marketing

Sasko’s half brown/half white limited-edition “freedom" loaf a celebration of Freedom Day

2 May 2024

SA's traditional trade revolution: 4 must-know strategies for success

Retail

SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Retail media networks bring brands closer to consumers; driving ROI

Retail Marketing

Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

#OrchidsandOnions: Shoprite Checkers and 99 cents keep raising the bar

#OrchidsandOnions

#OrchidsandOnions: Shoprite Checkers and 99 cents keep raising the bar

Brendan Seery 27 Sep 2023

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

#BehindTheBrandManager

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

Karabo Ledwaba 20 Jun 2023

DealFeed takes home 2 Silver MMA Smarties Awards

Advertising

DealFeed takes home 2 Silver MMA Smarties Awards

Issued by Vicinity Media 6 Apr 2023

How to use digital signage to your advantage during peak shopping seasons

Digital

How to use digital signage to your advantage during peak shopping seasons

22 Dec 2022

DealFeed - the digital transformation of the printed catalogue

Retail

DealFeed - the digital transformation of the printed catalogue

Issued by Vicinity Media 11 Nov 2022

Print media legend joins the Vicinity Media team!

Retail

Print media legend joins the Vicinity Media team!

Issued by Vicinity Media 1 Sep 2022

Image supplied. Checkers Sixty60's Locker Room sketch has had over eight million views on TikTok

Advertising

Faster than Mapimpi: Checkers Sixty60 Locker Room sketch

Danette Breitenbach 15 Aug 2022

Source: © Bokomo Celebrating its 100th year, Bokomo launched a new TVC: Good Things never grow old

Advertising

Good things never get old: Bokomo turns 100 years young

13 Jul 2022

Innovocean on track to begin OOH roll-out at the V&A in April

OOH

Innovocean on track to begin OOH roll-out at the V&A in April

Issued by Tractor Outdoor 31 Mar 2022

Innovocean wins bid for V&A Waterfront outdoor media, set to revolutionise DOOH in retail environments

OOH

Innovocean wins bid for V&A Waterfront outdoor media, set to revolutionise DOOH in retail environments

Issued by Tractor Outdoor 26 Nov 2021

Innovocean wins exclusive advertising rights for V&A Waterfront

OOH

Innovocean wins exclusive advertising rights for V&A Waterfront

25 Nov 2021

Brave Group appointed as full-service group agency for The Building Company - a division of Pepkor's retail portfolio of brands

Marketing

Brave Group appointed as full-service group agency for The Building Company - a division of Pepkor's retail portfolio of brands

Issued by Brave Group 7 Oct 2021

Digital

Using digital to get ahead of your print limitations

JG Bezuidenhout 10 Aug 2021