News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

ABC Q2 2026 Magazines | Magazine circulation declines despite custom magazines growth

While magazines grew 1.5% in the year, buoyed by growth in custom magazines of 12%, the Audit Bureau of Circulation’s (ABC) second quarter of 2026 for magazines shows a decline from the previous quarter.
ABC Q2 2026 Magazines | Magazine circulation declines despite custom magazines growth

This follows a four-quarter run of increases in total circulation and an eight consecutive quarter growth in custom magazines, which was the only sector to show growth over a year.

Consumer magazines (-12%) all registered year-on-year declines after stabilising somewhat in 2025.

Total newspaper and magazine circulation fell 2% from the first quarter and 3% year-on-year to 8.2 million.

After growing members in the previous year, the number of titles registered with the ABC fell to 366, taking total membership close to where it was at the beginning of 2025. The relatively consistent number of titles being published suggests a decline in per-title print orders and copy sales.

Encouragingly, all member titles checked in the quarter were given clear audits reflecting a strong adherence to quality standards set by the ABC.

Consumer magazines

Glamour and Women's Health were the two standouts on the previous quarter in the Women's General category, which had some increases on the previous quarter and prior year.

Home, Motoring and Sports & Hobbies are standout categories for increases on the previous quarter and prior year.

Arts, Culture and Heritage     
PublicationFrequencyFree circulationTotal circulation% change quarter% change year
Jewish LifeMtly8,2468,2460%-2.2%
Business and News     
BusinessBriefAltM3,23129,292No Issue-1.5%
Fast CompanyQ2,0003,426No Issue70.7%
Financial MailWkly, Th3,17814,934-9.0%-14.1%
Forbes AfricaAltM4,08911,436-1.7%-4.1%
SA Real Estate Investor MagazineMtly0Resigned
The Big Issue Magazine11xA0Resigned
Conservation and Wildlife     
African BirdlifeAltM2065,8911.5%-0.8%
Family Interest     
HuisgenootWkly, Th1,71555,141-8.6%-20.9%
Plus 506xA8384,181-20.2%8.9%
YouWkly, Th1,51724,125-12.1%-28.2%
Farming     
Farm.co.zaAltM9,3009,3001.5%14.0%
Farmer's WeeklyWkly, Fr5,2799,679-4.6%48.0%
Grond tot MondMtly16,01216,012-7.9%-34.0%
LandbouweekbladF31910,5671.2%-9.5%
MarktoeMtly14,34014,340-1.8%-2.1%
Health & Wellbeing     
Grow to Eat3xA3758,640No Issue-15.9%
Home     
Conde Nast House & Garden6xA3,3148,9909.8%35.2%
Essential FlavoursQ4,2745,76028.6%-28.3%
Food&Home MagazineQ4,59714,7000.2%0.6%
Lose It6xA0Discontinued
SA Home Owner11xA5,44215,3481.9%3.8%
Sarie Kos / FoodQ0No Issue
The Gardener / Die TuinierMtly5,22026,3883.3%-2.6%
Tuis Home8xA2,08245,922-7.5%-13.2%
Visi6xA6818,5915.3%2.3%
Leisure     
Joburg Style3xA0No Issue
WantedMtly22,75522,755-9.5%48.5%
YourLuxury AfricaMtly24,10224,1021.0%21.7%
Male     
GQ6xA3,6804,65715.7%22.4%
Men's HealthAltM2,2889,593-19.8%-5.1%
Motoring     
CarMtly4,68724,3311.3%1.6%
Driven MagazineMtly5,8615,8614.0%-2.2%
Parenting     
Baba & KleuterQ0No IssueNo Issue
Baby's and BeyondQ7,3487,643-16.3%-42.6%
Your Pregnancy and BabyAltM0No Issue
Sport and Hobby     
Compleat GolferMtly0No Issue
Kickoff MagazineMtly12,77220,1659.3%New Member
SA RugbyMtly9713,28815.3%17.9%
Travel, Tourism & Hospitality     
Cape Etc3xA4,0345,9771.6%-18.8%
GetawayMtly1,0868,445-3.1%7.6%
go! Drive & Camp and Weg! Ry & SleepAltM5020,5906.2%-12.2%
Inbound SAMtly9,8999,899-0.5%-0.1%
Weg / Go PlattelandQ18012,233-5.7%-21.0%
Weg/GoAltM79928,095-5.3%-18.2%
Woman's General     
BONA MagazineMtly2,6549,3734.7%-15.2%
FairladyAltM1,65519,384-11.7%-21.1%
Glamour6xA4,7956,97217.1%26.8%
KuierF71726,986-8.0%-21.3%
Rooi Rose MagazineMtly6,48825,325-1.2%3.9%
SarieAltM2,30541,118-6.6%-12.8%
True LoveQ4875,585-2.1%-18.3%
Women & Home MagazineMtly4,72819,3281.6%-0.7%
Women's HealthAltM99810,10410.1%-1.8%
Total221,594722,718-1.5%-12.0%

B2B magazines

For a long time, this category has been a highlight in the magazine sector. Then, in Q3 and Q4 2025, and in Q1 2026, it stalled. This quarter, it shows a small decline from the previous quarter.

This quarter, as in Q1 2026, the stand categories are Engineering- Other and Management. Other categories that had some good increases on the previous quarter and prior year are Health & Wellbeing, Civil construction and Mining & Quarrying.

Agricultural     
PublicationFrequencyFree circulationTotal circulation% change quarter% change year
OVK Nuus/News4xA4,6904,6900%-1.7%
SA Graan / GrainMtly15,59615,596-9.5%-24.4%
WinelandMtly2,8412,9270.8%0.9%
Architecture     
Floors in Africa7xA11,77011,770-4.0%-2.5%
Leading Architect & Design6xA5,1285,132-1.3%-2.9%
SA Building ReviewAnn0No IssueNo Issue
To Build4xA7,4608,336-0.3%-15.3%
Walls & Roofs in Africa7xA11,77011,770-4.0%-2.5%
Automotive     
SA TreadsQ4,3404,340219.1%No Issue
Civil Construction     
Civil EngineeringMtly15,16415,1652.8%3.2%
Construction WorldMtly12,17212,1721.1%-26.8%
IMIESA10xA10,38110,381-0.7%-2.7%
Communications     
SA ProfileAnn0No Issue
ServiceQ4,9654,9650.1%0%
Electrical Engineering     
Electricity & ControlMtly8,3028,3024.3%-18.0%
ESI Africa2xA0No Issue
Sparks Electrical NewsMtly10,11410,1143.0%-29.9%
Engineering - Other     
Capital Equipment NewsMtly8,6008,6001.5%-28.2%
DataweekMtly2,7252,725-1.0%-1.6%
Go2Energy Technical Journal2xA0No Issue
MechChem AfricaAltM8,2648,2646.2%-22.8%
Motion ControlQ1,7311,73118.9%3.0%
Plumbing AfricaMtly10,90210,9182.0%0.5%
Refrigeration and AirconditioningMtly7,0717,073-1.0%19.9%
SA Instrumentation & ControlMtly3,9123,91212.4%9.5%
Water & Sanitation Africa6xA9,4849,4842.1%16.3%
Health and Wellbeing     
Fire ProtectionQ3,0683,06812.3%45.7%
Medical Chronicle11xA38,83938,8395.1%7.5%
Modern Medicine Magazine6xA0ResignedResigned
SMART Security Solutions8xA3,2723,272-16.0%-21.3%
South African Pharmaceutical & Cosmetic Review11xA2,5542,557-4.3%-4.4%
The Specialist Forum Journal11xA34,30734,30712.7%14.7%
Industry     
Analytical Reporter6xA4,2394,239-0.3%-4.7%
Cold Link Africa8xA3,8243,826-0.2%4.4%
Eastern Cape BusinessAnn4,9644,964No Issue0%
Free State BusinessAnn4,9674,967No Issue
KwaZulu Natal BusinessAnn0No Issue
North West BusinessAnn4,9664,966No Issue
Northern Cape BusinessAnn4,9594,959No Issue-0.1%
Opportunity (Exploring Business Prospects in SAQ4,9634,9630.3%0.2%
South African Food Review11xA3,1223,129-0.9%-3.3%
The Journal of African BusinessQ1,9681,968-60.4%-60.4%
Information and Computer Technology     
Brainstorm11xA3,8917,9483.3%5.4%
Management     
Black Business QuarterlyQ37,17637,1760.5%9.0%
Blue ChipQ7,4547,4547.3%-0.1%
ESG - Future of SustainabiltyAnn21,59121,591No Issue34.3%
FA NewsAltM2,2292,37825.8%-17.3%
LeadershipMtly36,70236,7020.5%-1.4%
Money MarketingMtly6,3126,3123.0%1.1%
Public Sector LeadersMtly21,51421,514-0.4%51.1%
South African Business IntergratorQ8,4769,3273.4%-5.3%
Top 500 : South Africa's Best Managed CompaniesAnn0No Issue
Top Women LeadersAnn0No Issue
Mining & Quarrying     
African Mining Inc. Mining MirrorMtly19,77219,8090%-8.6%
EarthbrokerMtly0Suspended
Engineering News & Mining WeeklyWkly, Fr22,52324,627-0.3%14.8%
Mining Review Africa6xA4,8144,8142.6%1.5%
Modern MiningMtly8,2348,2341.2%-19.0%
Modern QuarryingQ4,6164,6160.7%-33.5%
Retail     
DIY And Industrial Trade NewsMtly7,6427,642-1.2%-6.3%
Pharmacy Magazine (former Frontshop11xA24,70924,7092.0%5.1%
Supermarket & RetailerMtly22,41722,417-2.0%3.9%
Transport and Logistics     
Freight News FeaturesMtly5,2455,384-2.3%0%
Total562,711571,045-0.5%-7.7%

Custom magazines

The good news category for several quarters, this category sees subdued figures with only small increases on the previous quarter and prior year.

Health & Wellbeing     
PublicationFrequencyFree circulationTotal circulation% change quarter% change year
SA Pharmaceutical Journal10xA6,2886,2883.5%-11.8%
South African Medical JournalMtly12,22012,2200%3.3%
Home     
Living SpaceMtly0Ceased Publishing
My KitchenMtly4,883148,1850.9%33.7%
Industry Specific     
J S EQ8,0718,677-22.2%-41.4%
Sea Rescue3xA0No Issue
ServamusMtly644,678-6.0%-15.1%
The Journal of the SAIMMMtly2,3172,317-9.1%-2.2%
In-flight     
In Flight MagazineMtly61,74061,740-17.9%-29.1%
Leisure     
Lush Fine LivingQ0No Issue
Private Edition5xA9,9829,9820.1%-0.4%
Male     
ManMtly3,282106,0524.1%24.8%
Professional     
Accountancy SAMtly60,20060,200-5.7%-10.1%
De Rebus11xA59,81159,816-1.2%1.2%
Retail     
Club MagazineMtly6,936388,8959.3%34.2%
Jet Club7xA18,505374,218-4.0%22.3%
Sport and Hobby     
Game & Hunt/Wild & JagMtly63,94064,329-1.8%-1.6%
SoccerClubMtly3,15075,209-12.1%6.0%
SportsClubMtly2,569130,2124.7%15.8%
Wildland MagazineMtly76,52376,5231.9%2.1%
Travel, Tourism & Hospitality     
PremierMtly6,9766,976-1.8%-5.4%
Rove SAQ6,8507,842-0.2%-41.0%
Woman's General     
Balanced LifeMtly2,32168,194-13.7%22.6%
Youth     
ClubXMtly5,400154,002-2.2%22.1%
Kids Super ClubMtly2,974117,034-3.1%23.9%
Total425,0021,943,589-4.2%12.1%

Free magazines

A normal showing for this category with some incremental increases, with the majority at zero percent increase/decrease.

PublicationFrequencyTotal circulation% change quarter% change year
Botswana AdvertiserF99,9650%0%
Get It (Ballito to UmhlangaMtly11,9850%0.1%
Get It (BloemfonteinMtly6,8900%0%
Get It (HighwayMtly11,8771.2%0.6%
Get It (Jo'burg SouthMtly11,8000.4%0.4%
Get It (Jo'burg WestMtly10,9164.2%3.0%
Get It (Northern Suburbs JoburgMtly11,9000%0.4%
Get It (PretoriaMtly11,759-0.3%-0.4%
Get It (LowveldMtlyCeased Publishing
Umbele Magazine6xATerminatedTerminated
Total177,092-3.2%-8.0%

Tables by Andre Rademan © Bizcommunity

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
More news
Let's do Biz