Digital Marketing Manager
| Remuneration: | negotiable basic salary |
| Location: | Cape Town, Parklands |
| Education level: | Degree |
| Job level: | Mid |
| Own transport required: | Yes |
| Type: | Permanent |
| Reference: | #DigitalMarketing |
| Company: | Media Xpose |
Responsibilities- Developing digital marketing strategies: Responsible for creating comprehensive digital marketing strategies aligned with the overall marketing objectives of the company. This involves understanding the target audience, identifying key digital channels, and setting measurable goals.
- Managing digital channels: Oversee various digital marketing channels such as social media, email marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing, and others.
- Ensure consistent brand messaging and effective utilization of each channel to reach the target audience.
- Content strategy and creation: Oversee the creation and distribution of content across digital platforms. This includes developing content calendars, coordinating content creation efforts, and ensuring content is optimized for each channel and audience.
- Data analysis and optimisation: Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and marketing automation platforms.
- Budget management: Responsible for managing the digital marketing budget effectively. This includes allocating resources across different channels, optimising spending based on performance, and ensuring maximum return on investment.
- Team leadership and collaboration: Lead a team of digital marketers, content creators, designers, and other professionals. Provide guidance, mentorship, and support to ensure the team's success. Collaborate with other departments such as sales, product, and IT to align digital marketing efforts with overall business goals.
- Staying updated with trends: In the fast-paced digital landscape, staying updated with the latest trends, technologies, and best practices is crucial. Continuously research industry trends, attend conferences, and participate in training to keep their skills and knowledge up-to-date.
Requirements- Bachelor’s degree in marketing or a relevant field.
- A minimum of five years' experience in digital marketing.
- Combination of technical skills, creativity, strategic thinking, and a passion for staying updated with the latest trends and innovations in digital marketing.
- Strong analytical skills
- Understanding of digital platforms
- Content creation and management
- Search Engine Optimisation (SEO)
- Understand Paid Advertising
- Email Marketing
- Social Media Management
- Conversion Rate Optimisation (CRO)
- Digital marketing strategy
- Continuous learning and adaptability
Skills- Relationship building
- Problem-solving abilities
- Time management
- Adaptability
- Resilience
- Results orientation
Company Description
Van Heerden Mays Publications cc T/A Media Xpose, a Level 2 BBBEE, was established in September 2010 with a 60% black ownership.
We specialize in magazine publishing, corporate branding, digital advertising, graphic design, print and sponsorships.
We are publishers of various print publications, which include the following titles: To Build, SA Building Review, Baby’s and Beyond™, SA Business Integrator, SA Profile, Rove SA, Future SA, Essential Flavours and InBound SA.
We also offer customised designs for print of product catalogues, coffee table magazines, brochures, pamphlets, business cards, corporate invitations, creative design and more.
Posted on 17 Apr 14:32, Closing date 16 Jun
