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#AskAfrikaAhaMoment: The brand loyalty shift explained

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

By Leigh Andrews 13 hours ago

Annual digital commerce spend to climb to $19tn by 2024

A new study by Juniper Research reveals that global spending on digital commerce will reach $18.7 trillion by 2024, up from $11.2 trillion in 2019...

1 day ago

These are Shoprite's standout suppliers for 2019

The Shoprite Group honoured its most innovative and reliable suppliers at its annual Supplier Awards this past weekend...

2 days ago

6 pharmacy retail trends to watch in 2020

Global pharmaceutical sales are predicted to reach $1567.80 billion by 2023...

By Eben Esterhuizen 3 days ago

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened a panel discussion on getting user experience (UX) right...

By Leigh Andrews 15 Nov 2019

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...

By Ashleigh Wainstein 15 Nov 2019

#AfricaCom: Chat commerce leapfrogs in Africa

Chat commerce and chat banking have revolutionised the way companies are serving their customers. Without having to invest in new architecture, companies are able to meet and engage with their clients on the platforms of their choice...

13 Nov 2019

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism that marketing activities are among the first to be cut back during austere times...

By Nona Koza and Gabrielle Gray 5 Nov 2019

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