Consumer research Kenya

Business

Euromonitor's top 10 global consumer trends for 2019

Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business...

15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

Reclaiming retail relevance with IoT

Retail buzzwords like 'personalisation' and 'omnichannel' are no longer just concepts and strategies that companies are working toward. Today, more retailers are actively deploying new technologies...

By Nathan Clevenger 14 Jan 2019

Unmeltable chocolate and bean-to-bar: A cocoa expert highlights 3 sweet trends

'Tis the season to eat chocolate. And for the chocolate industry, there's nothing sweeter, since this is the time of year when it enjoys a spike in sales and, at least for some, rising profits...

By Kristy Leissle 21 Dec 2018

#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

By Danette Breitenbach 8 Nov 2018

#GoogleRetail: No room for silos in omnichannel retail

We're in living in an omnichannel world. We use a number of different paths to get to the products, info and services that we want. Search has become intuitive...

By Lauren Hartzenberg 6 Nov 2018

Reaching Africa's most valuable consumer markets

The African consumer class is one of the largest remaining prizes for consumer-facing companies and investors in the world, according to geospatial data company Fraym...

23 Oct 2018

Lifting the lid on the black box of informal trade in Africa

The share of internal trade in Africa remains low, as reflected by official statistics. This is despite numerous regional trade agreements that have led to tariffs removal within the trading blocs...

By Joachim Jarreau, Cristina Mitaritonna and Sami Ben 26 Sep 2018

Growth in soft drinks expected for sub-Saharan Africa

Despite the challenges presented by changing consumer habits, sugar taxation and increasing public pressure for healthier beverage options on the shelf, the soft drinks industry remains extremely optimistic...

19 Sep 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

By Danette Breitenbach 29 Aug 2018

IoT and ERP combine for improved food traceability

The Internet of Things (IoT) and its impact on food traceability will be instrumental in addressing everything from world hunger to improving food safety...

By Stuart Scanlon 8 Aug 2018

Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

Global digital commerce spend forecast to reach $14.7tn by 2022

Global consumer spend on digital commerce will reach $14.7tn by 2022, up by 60% on last year's figure of $9.2tn. It's expected to approach $15tn annually...

6 Jun 2018

The most admired African brands announced

Brand Africa's 100 list of Africa's Best Brands for 2017/18 was released last week at an awards ceremony in Johannesburg, South Africa...

28 May 2018

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