Retail marketing Kenya

Business

#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 1 day ago

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 2 days ago

Customer expectations outpace brand experiences

Acceleration of digitisation raises the bar for companies to innovate - or be left behind...

By Hans Zachar 12 Nov 2018

#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

By Danette Breitenbach 8 Nov 2018

#GoogleRetail: No room for silos in omnichannel retail

We're in living in an omnichannel world. We use a number of different paths to get to the products, info and services that we want. Search has become intuitive...

By Lauren Hartzenberg 6 Nov 2018

#MarketingFridays: Tapping into the African consumer

In this video, Nyiko Chauke of Marketing Fridays interviews Khumo Theko of I See Africa about her role as a trends specialist and some insights into the African consumer...

12 Oct 2018

Growth in soft drinks expected for sub-Saharan Africa

Despite the challenges presented by changing consumer habits, sugar taxation and increasing public pressure for healthier beverage options on the shelf, the soft drinks industry remains extremely optimistic...

19 Sep 2018

Nike's courageous new ad campaign mixing racial politics with sport will be vindicated

Nike stirred up controversy on Monday when it unveiled its 'Just Do It: 30th anniversary' advertising campaign. It featured a variety of superstar American athletes including the polarising quarterback Colin Kaepernick...

By Keith Rathbone 6 Sep 2018

7 ways to create in-store experiences that drive traffic and sales

Competition in the retail industry is fiercer than ever. Between e-commerce sites and subscription services, consumers have plenty of choices when it comes to where they spend their time and money...

By Higor Torchia 31 Aug 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

By Danette Breitenbach 29 Aug 2018

#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

5 expectations of the African millennial consumer

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

19 Jul 2018

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