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Putting the 'me' in Africa's media and entertainment industry

Consumer demand for personalisation drives revenue growth in Africa's Entertainment & Media industry, according to PwC's 'Africa Outlook', which is a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five African countries...

13 Nov 2019

African countries can't industrialise? Yes, they can

Narratives are essential... And if there is a narrative where getting it right or wrong matters hugely, it is the narrative about Africa's industrial development...

By Wim Naudé 13 Nov 2019

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

Achieving Africa's development goals

Extraordinary Meeting of African Development Bank Governors: "Make the right decision" for Africa to achieve its objectives, says Alassane Ouattara, President of Côte d'Ivoire...

4 Nov 2019

Innovation hub to promote research, protect IP

With the i5 Innovation Hub, Africa University seeks to develop and protect African intellectual property...

31 Oct 2019

The digital dash for Africa

There are three weeks to go to AfricaCom 2019, Africa's biggest technology conference and expo...

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

An increasing number of brand campaigns are displaying powerful taglines, featuring women of Africa as the future of the continent. Music to my ears, indeed! However, this story may be only half true...

By Ndeye Diagne, Issued by Kantar 25 Oct 2019

African boom in investment in communications infrastructure

How diversifying revenue streams through technology is driving investment in Africa...

23 Oct 2019

Africa's digital agenda is all about growth and jobs

Achieving broadband access for all in Africa comes with a $100 billion price tag...

21 Oct 2019

Egta, The Global TV Group release TV Charter on transparency in ad measurement

The Brussels-based association of television and radio sales houses, Egta, and The Global TV Group have published a TV Charter...

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa has a thriving informal sector, but governments are constrained when it comes to regulating this sector so that it can contribute to the formal economy...

By Laurent Lamothe 18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Nearly half of advertisers admit they don't currently have the right balance between online and offline, according to the latest annual state of marketing study, Getting Media Right: Marketing in Motion, from Kantar...

Issued by Kantar 17 Oct 2019

Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

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