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D&AD 2021 social media trends

Find out about the key social media trends Ashleigh Burton saw in the D&AD Awards...

By Ashleigh Burton 3 days ago

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

By Adeola Tejumola, Issued by Kantar 4 May 2021

Euromonitor identifies 6 cannabis consumer archetypes

Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...

21 Apr 2021

Consumers spent $900bn more at online retailers globally in 2020

Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...

14 Apr 2021

The 5 habits of highly effective advertisers

Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

By Daren Poole, Issued by Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

By Adeola Tejumola, Issued by Kantar 25 Mar 2021

East Africa consumer sentiment displays pockets of potential

With Kenya having passed the second peak in the country's Covid-19 pandemic during November 2020 and the accompanying successful mitigation of case numbers and deaths; the NielsenIQ Consumer Confidence Index (CCI) for Quarter 4, 2020 saw a slight improvement of 1 point to 98, albeit it with pockets of sign improved sentiment...

Issued by Nielsen 8 Feb 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

13 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

By Ailsa Wingfield 11 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

Issued by Kantar 28 Oct 2020

Google Ads is top choice for app marketers in Africa

AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

15 Oct 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

Global consumers ease back into in-store shopping - report

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

By Gbenga Sogbaike 4 Sep 2020



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