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The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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elwynn ©

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

Allan Swart ©

#Pamro2017: Data is becoming the oil of consumer marketing

Juanita Pienaar 29 Aug 2017

Entrepreneurs can win $100,000 with Kwesé quiz competition

Entrepreneurs can win $100,000 with Kwesé quiz competition

29 Aug 2017

Kui Kariuki

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Infrastructure investment is critical for Africa's growth and development

Infrastructure investment is critical for Africa's growth and development

28 Aug 2017

Bibi Bakare-Yusuf

TEDGlobal 2017 conference opens in Tanzania

28 Aug 2017

Spice and all things rice: Lagos pays homage to jollof

Spice and all things rice: Lagos pays homage to jollof

Gregory Walton 25 Aug 2017

The second ‘Scramble for Africa' reveals need for IP rights protection

The second ‘Scramble for Africa' reveals need for IP rights protection

Carla Collett 25 Aug 2017

Africa on the road to industrial progress

Africa on the road to industrial progress

24 Aug 2017

Lagos, Nigeria.

Irvine Partners opens up shop in Lagos

22 Aug 2017

Joe Fuster

#CEMAfrica2017: ‘Remember that I'm human' - your customer

Louise Marsland 21 Aug 2017

Hate speech declared “an act of terrorism” - Osinbajo

Hate speech declared “an act of terrorism” - Osinbajo

21 Aug 2017

Impact BBDO MEA, Regional Agency Group of the Year at Loeries 2017.

#Loeries2017: ALL THE WINNERS!

20 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Jessica Tennant 19 Aug 2017

Kenyan journalists harassed, detained, reporting on election violence

Kenyan journalists harassed, detained, reporting on election violence

19 Aug 2017

Weera Saad
Gallo Images

#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

Jessica Tennant 18 Aug 2017

Phakiso Tlali

#CEMAfrica2017: Embracing a CX ‘citizen first' strategy in government

Louise Marsland 18 Aug 2017

Africa's data revolution probed in UN-backed report

Africa's data revolution probed in UN-backed report

18 Aug 2017

#Loeries2017: All the finalists by agency, school and brand!

18 Aug 2017

It's time to start thinking about our digital carbon footprint

It's time to start thinking about our digital carbon footprint

Pietari Kaapa 18 Aug 2017

Maksym Chornii © –

#CEMAfrica2017: "Be an experience business or be out of business" - Adobe

Leigh Andrews 17 Aug 2017

You hired them, now trust them to get the job done. JR Bale © –

#CEMAfrica2017: Your employees are always on - now TRUST THEM

Leigh Andrews 17 Aug 2017

Putting control back in the hands of content creators

Putting control back in the hands of content creators

17 Aug 2017

Simply put? Cut the red tape and empower your staff. Scott Griessel © –

#CEMAfrica2017: CX predictions for the future, action to take TODAY

Leigh Andrews 16 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

Africa's best documentaries are available to stream

Africa's best documentaries are available to stream

16 Aug 2017

Artificial intelligence is cool, market intelligence is cooler

Artificial intelligence is cool, market intelligence is cooler

Mike Saunders 16 Aug 2017

Vuma grows reputation management business in Africa

Vuma grows reputation management business in Africa

15 Aug 2017

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